Lean B2B
Lean B2B
Build Products Businesses Want
About the Book
« Lean B2B is filled with rock-solid advice for technology entrepreneurs who want a rapid-growth trajectory. Read it to increase your certainty and your success rate. » - Jill Konrath, Author of SNAP SELLING and Selling to Big Companies
Thousands of entrepreneurs and innovators use Lean B2B to quickly find traction in the market.
Packed with more than 20 case studies, Lean B2B consolidates the best thinking around Business-to-Business (B2B) customer development to help entrepreneurs focus on the right actions each step of the way, leaving as little as possible to luck.
The book helps:
- Assess the market potential of opportunities to find the right opportunity for your team
- Find early adopters, quickly establish credibility and convince business stakeholders to work with you
- Find and prioritize business problems in corporations and identify the stakeholders with the power to influence a purchase decision
- Create a minimum viable product and a compelling offer, validate a solution and evaluate whether your team has found product-market fit
- Identify and avoid common challenges faced by entrepreneurs and learn ninja techniques to speed up product-market validation
« The book will pay itself off in the first couple of pages! » - Ben Sardella, Co-Founder, Datanyze, AA-ISP Top 25 Most Influential
***** 86% of Readers Rated it 5-Stars *****
« Lean B2B nails the key to being nimble and iterative in the complex, drawn-out world of B2B entrepreneurship: relationships. It captures how I've been running my own Lean B2B practice for years and makes it accessible to anyone. » - Brian Gladstein, CEO and Founder, Explorics
« This is a must read for every B2B entrepreneur, SaaS creator or consultant and business school student. It's the kind of book you don't read once, you go back to it on a regular basis. » - Carmen Gerea, CEO & Co-founder, UsabilityChefs
« Probably the most slept on book in the Lean startup market right now.... There is no sugarcoating here. Garbugli tells you exactly what needs to happen and how to make it happen...literally holds your hand and spells it out. I was really impressed with the overall depth and advice presented. » - AJ, B2B Entrepreneur
« The book I read of which I have learned the most. » - Etienne Thouin, Founder and CTO, SQLNext Software
« I have highlighted and scribbled notes on literally every page. In a nutshell , "Lean B2B" has 245 pages of tight "gotchas" from the trenches which can steer your startup towards the right orbit ! » - Derick Jose, Co-Founder, Flutura
About the Author
Reader Testimonials
Carmen Gerea
CEO & Co-founder, UsabilityChefs
Lean B2B is definitively one of the most inspiring books I have read so far covering the B2B market. This is a must read for every B2B entrepreneur, Saas creator or consultant and business school student. It's the kind of book you don't read once, you go back to it on a regular basis.
Dillon Forrest
Co-Founder, RankScience
I learned B2B the hard way, making mistakes following B2C tactics tweaking them to make them work in B2B. All these lessons were in the book. I could have just read this book and saved myself months of runway and immeasurable frustration and anxiety.
Zakir Hemraj
CEO & Co-Founder, Loopio
Lean B2B gives and excellent framework for navigating these early conversations, especially when you have no experience building a business from scratch. Our team especially loved the bit in the book about segmenting your buyer personas into technical, experience, and ROI buyers... but that's just one of many golden nuggets in here. If you're building a B2B software company, I would highly recommend reading this book before you write a line of code!
Daniel Almodovar
Innovation Partner, Altran
Having read most of the classic books on Lean Startup (Eric Ries, Steve Blank, Alex Osterwalder, Ash Maurya, Cindy Alvarez, etc.), finding "Lean B2B" and absorbing its content has been essential to understand and/or confirm (since I’ve worked in a large corporate myself) what the differences in the B2B space is.
Alan Brannigan
CEO & Co-Founder, Jupl
This book gives clearly maps out a strategy for validating problem market fit within large organisations. It certainly aligns with my own experiences to date. A must read for any entrepreneur embarking on a B2B startup.
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