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Hi, I'm Abdu. I trained as an engineering physicist and turned to software engineer, tech mentor, consultant, and entrepreneur. I’m passionate about entrepreneurship, software engineering education, technology innovation, product management, and human-centered design.

I've worked with and contributed to businesses of various sizes—from the company I founded (Kulkul) to early-stage startups (Wonderlabs, ErudiFi), a rapidly growing startup (Midtrans), startup unicorns (Go-Jek, Picnic, Bol), a multi-billion dollar corporation (Microsoft), and even a non-profit (Open Learning Exchange). My roles have spanned Development, Testing, Operations, Scaling, Data, and Sales.

These days, I focus on documenting and sharing my experiences in software engineering, mentorship, and entrepreneurship through books, articles, newsletters, and various open online content. I capture lessons learned from real-world projects and cross-cultural collaboration.

I believe that software engineering, like many problem-solving fields, requires contextual solutions. What I brought to every company — from early-stage ErudiFi to unicorn startup Go-Jek — was a tailored, thoughtful approach, not just a blind application of best practices.

I'm currently working at Bol in the Netherlands, continuing to grow as a software engineer while writing and sharing what I’ve learned along the way.