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About the Book

Creating a WOW experience for candidates and new starters doesn't have to be hard, yet many company's struggle to achieve it.

All it takes is a decision to put the candidate and new starter at the heart of your process and combine this with your business goals, and you too can create a WOW experience.

In this book I take my years of experience and condense it down to a simple field manual for any manager or HR team who may be struggling with attracting the right candidates, getting them to join your company and then on boarding them with care and dignity.

I dig deep in to what problems you're trying to solve with hiring, creating compelling adverts, working with agencies, conducting awesome interviews and designing a WOW experience for your candidates and new starters.

This is a simple and easy to follow guide for managers and HR professionals looking to hire talented professionals.

I've had some awful interview and induction experiences hence I swore, when I became a manager and leader, I wouldn't put others through this. This book is the outcome of building WOW hiring and onboarding experiences.

Inside, You’ll Discover

• Rethinking Hiring: How assumptions and the wrong approach hold you back
• The Hiring Plan: Identify problems and opportunities before you hire
• Sourcing Talent: Attract the right candidates effortlessly
• Job Adverts That Work: Communicate your company’s story and value
• Interviewing Made Easy: Phone and face-to-face methods that reveal true potential
• Designing a WOW Service: Transform every touchpoint into a positive experience
• Onboarding that Sticks: Ensure new hires feel valued, capable, and inspired
• Flow & Process: Bring everything together into a seamless hiring journey

Plus practical examples and a sample onboarding plan.

👉 You can see the sample onboarding and induction plan here, on this Trello board.

Who Will Benefit From This Book

• Technical Hiring Managers responsible for hiring and team growth
• HR Professionals who want to attract, retain, and engage top talent
• Business Leaders aiming to build a strong employer brand

About the Author

Rob Lambert

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Rob didn’t set out to be a business coach, consultant, or speaker. He began as a journalist and publisher, chasing stories about people and ideas  — and trained as a media communication scientist, learning how to cut through complexity and share ideas in ways people actually understand. 

That curiosity eventually pulled him into the world of tech — building products, leading teams, and riding the full start-up → scale-up → sale journey.

Along the way he discovered what really makes organisations succeed: not just talent, but clarity, creativity, communication, and continuous learning.

Rob went on to hold senior roles; VP of Software Engineering (twice), VP of HR, Head of Communication and Head of Agility— and those experiences now shape the work he does with leaders and teams.

Through Cultivated Management, his books, workshops, and keynotes, Rob helps organisations cut through complexity, align around value, and create cultures where people thrive.

He’s also the co-host of Stationery Freaks, a podcast for those who love notebooks, pens, and the analogue tools of creativity.

Rob lives in Winchester, England with his wife and three sons. Outside of work, he’s a keen photographer, film maker, and car enthusiast.

Rob is the founder and director of Cultivated Management.

Rob is the founder of Creativesoulprojects.

Rob is also a co-host of Stationery Freaks podcast.