Experimentation Sprints
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Experimentation Sprints

The story of one entrepreneur’s success

About the Book

Joe´s direct superior has appointed him as the perfect candidate to lead a project with great challenges and without a clear way out: a project that sought an innovative solution.

The solution to Joe's problem required creative thinking, it had to be cheap, mobile, adaptable, accurate, and compliant with the company's strict security rules.

Joe talked to some friends who put him in contact with the authors of this eBook. "These guys will help you with innovation, service design, agile methodology and the like."

This eBook is about this success story.

About the Authors

Paulo Caroli
Paulo Caroli

Principal consultant at Thoughtworks Brazil and co-founder of AgileBrazil,  Paulo Caroli has over twenty years of experience in software development, passing in various corporations in Brazil, India, USA and Latin America. In 2000, he met the Extreme Programming and since then has focused its expertise in processes and practices of Agile & Lean. He joined ThoughtWorks in 2006 and held the positions of Agile Coach, Trainer and Project Manager. He received a Bachelor of Computer Science and MS in Software Engineering, both from PUC–Rio.

Paulo Caroli is a man who is passionate about innovation, entrepreneurship, and digital products. He is a software engineer, an author, an editor, a speaker and a successful facilitator.

Geison Goes
Geison Goes

Geison Flores começou a escrever software quando tinha catorze anos em um 486, seu primeiro software foi um sistema de gerenciamento de vídeo-locadoras escrito em Clipper.

Mas começou a escrever código para viver por volta do ano de 2004 em startups empresas de consultoria e continuou sua carreira em empresas como Hewlett Packard e ThoughtWorks.


Como consultor na ThoughtWorks ele esteve envolvido em projetos de empresas listadas na Fortune 500 e em grandes clientes locais como a Globo.com. Já na Hewlett Packard como engenheiro de software teve a oportunidade de ajudar a criar e implantar grandes projetos de software. E atualmente na Globo ajuda a elevar os serviços de streamming aos maiores níveis de escalabilidade.

Em seu tempo livre também é jogador de poker e maratonista de séries, saiba mais em about.me/geisonfgf.

Gabriel Albo
Gabriel Albo

I'm a technologist by formation and a designer by vocation, having over 10 years of experience with agile software design and development.

I am passionate about interaction design, front-end development, agile methodologies and processes and coaching, but above all, what I really love is to solve people's problems. I believe every designer's main mission is to improve people's lives, being it through technology or by improving the way they experience the world.

About the Contributors

Table of Contents

  • Disclaimer
  • Joe needs to innovate
  • Ideation workshop
  • Pure discovery (double diamond)
  • The Experimentation Sprint Framework
    • The Experimentation Sprint
    • The Experimentation Sprint meetings
    • The Experimentation team
    • Idea and experiment
    • The Experimentation board
    • The Experimentation Sprint backlog (optional)
  • Mob programming
    • About Mob Programming
    • Applying
    • Our findings
  • What was the gain (innovation benefits)
  • Next steps
  • Notes

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