About the Book
Everything you need to know about Instagram in Higher Education. Learn how to source, create, plan and share content, engage with your community, grow followers and play the algorithm. Includes tried-and-tested planning tools, top tips and hacks.
Posting high quality square images every now and then sounds easy, right? But there's so much more to Instagram and it will be eating up your time before you know it. Find out how to manage your time to best effect and enjoy a bundle of free resources, handy apps and tried-and-tested processes to make Instagram management successful and enjoyable.
The book covers the following: basics, toolkit, content and community, hashtags, scheduling, Instagram Stories, testing and learning (how to run a pilot), and measurement. And if you make it to the end, you'll find out why you need to start salsa dancing,
Why this book?
InstHEgram was written following a three-month pilot conducted on The Open University's (OU) Instagram account and is based on research, experimentation (and a few mistakes), and immersing one's self in the world of Instagram (yes, it's likely you might start dreaming in square images and seeing the world through filters). The book's based on a real experience of Instagram in Higher Education from the perspective of the social media team OU, the UK's largest university and pioneers of part-time distance learning.
We learned a lot - and so will you.
PS This book has a HE focus, but if you're generally interested in making the most out of Instagram for Business, this book is for you too.
About the Author
Robyn Bateman is a former newspaper journalist-turned communications professional, specialising in content, social media, community engagement and mobile journalism. She currently works for The Open University's (OU) social media engagement team and is passionate about visual storytelling and the difference education makes to people's lives. Speaking of which...
Mature (ish) student
In the summer of 2017 Robyn will complete her MA in Online Journalism, studied part-time via distance learning with Birmingham City University and under the watchful eye of Paul Bradshaw. This book is the final project for the MA and follows Ralphie.co.uk, a community site for dog walkers in Milton Keynes; Ladies Wot Blog, a series of interviews to highlight the power and opportunities blogging presents to women; ContentEdMK, a hyperthetical business to provide content and social media training to small businesses in Milton Keynes; and MobyClick.co.uk, a resource for anyone interested in mobile journalism. You can follow her student journey at journonest.co.uk
Going back a bit
Robyn's career started when she joined Midland News Association's training scheme at the tender age of 18 (gaining a place possibly on the fact she knew the then local MP liked to eat honey sandwiches). Random knowledge will get you everywhere. She then joined the Ludlow Advertiser as a trainee reporter; the Shrewsbury and North Shropshire Chronicle as a senior reporter, then acting news editor; the Newport and Market Drayton Advertisers as chief reporter, deputy editor, then acting editor; and back to Shrewsbury as assistant editor to work on campaigns, resulting in the title of Campaigning Newspaper of the Year for the North Shropshire Chronicle's Sink or Swim Campaign to keep a local swimming pool open. She was also twice nominated for Headline of the Year in the Regional Newspaper of the Year Awards. She then moved to Leicestershire as editor of the Coalville Times group of newspapers, conquered it and fancied a bit of a change. Robyn joined The Open University in 2007 combining her journalism skills with a new technical ability, working on everything from community websites, multiplatform, multichannel campaigns and social media, always flying the flag for good storytelling, best practice and experimenting with new tools, technologies and processes.
Robyn blogs (not as much as she would like) at robynbateman.co.uk and you'll find her tweeting as @robynbateman. She's also blogged for a handful of third party sites like Wannabe Hacks, Lollipop Lane, Del Monte and Social Sign In.
InstHEgram is her first (and possibly last) eBook and it would make her very happy if people download it find it useful.