About the Book
Inbound Marketing for Professionals: A Geek's Guide to Earned Media seeks to be the definitive guide to creating and executing a successful inbound marketing strategy for a product or service. Inbound, or 'earned' marketing seeks to provide an exchange with the customer, by trading valuable information and expertise for market presence.
In this book I will go through what inbound marketing is, how SEO & Social Media play into inbound marketing, how inbound marketing differs from it's brother paid marketing, and how to tactically set up an effective inbound marketing campaign.
This book is lean so if there is something you would like to see - please feel free to send an email to jordan [at] skole.us with the subject line "Inbound Book"