Email the Author
You can use this page to email Blaženka Radojčin about How to Set the RIGHT PRICE for Your Product.
About the Book
Nothing in business, especially in a small business, especially at the beginning, is as challenging as determining the right price for your product or your work.
Price is what makes the difference - "cheap", average, or premium. No matter how confident we are that we belong to one of these categories, competition, the market, customer expectations, and purchasing behavior never give us peace.
Discover everything about pricing strategies, when to use them, who they are good for and who they are not, how to change them, and how to quickly test them in a dynamic digital environment.
About the Editor
Although I have a master’s degree in economics, specializing in finance, banking, and insurance, the rapid development of the internet, the rise of social media, and e-commerce during my studies led me to the field of digital marketing.
Today, I am an entrepreneur with over 14 years of experience and the owner of the marketing agency Digital Blaze.
For more than 10 years, in addition to working with small and medium-sized businesses, I have also been active in the IT industry, following the development and implementation of modern digital solutions.
I am the creator of dozens of eCommerce and digital products, micro-brands, and solutions, both for clients and my own projects.
I have helped over 50 clients to launch, expand, or transition their businesses into the digital space and create successful brand and marketing strategies.
Additionally, I help individuals approach career and business changes and challenges realistically and prepared, whether it’s starting their own business, changing jobs, or beginning their business career after completing their education.
Throughout my career, I have worked (and still work) in three areas:
- With clients, small and medium-sized businesses (over 50 clients to date),
- In the marketing sector of IT companies (currently working for the global IT company EPAM Systems, where I help the team in Serbia position and brand themselves successfully as an employer),
- On my own eCommerce projects, which, aside from the financial factor, play a significant role in strengthening the marketing capabilities of our agency.