How to Successfully Market an API
How to Successfully Market an API
Free!
Minimum
$4.99
Suggested
How to Successfully Market an API

This book is 100% complete

Completed on 2016-10-24

About the Book

In the widening API sphere, marketing an API business involves knowing your customer intimately, and fine-tuning your developer support channels to help users excell. From evangelism, advocacy, to community building - the job of promoting a developer-centric program (and doing it tastefully), now needs its own strategy.

This eBook is structured into four parts. We first we walk through a Planning stage with tips on starting your program, understanding your target consumer, market research, and more using the API canvas model to position your agile API business. Next, we discuss Developer Relations with tips on onboarding and quality developer experience when it comes to overall API design as well as documentation and developer portal resources. Next, we cover tips on Promotion, outlining API discovery techniques and relevant press resources that will help spread awareness of your product, as well as ideas for creating evergreen content for blog publishing that informs and engages API users. Our last section on Advocacy defines the roles of program evangelists, tips on holding your own developer conferences, as well as case studies into failures and successes companies have had with public API programs in recent years. 

If you are a project manager assigned to marketing an API, here is your bible.

About the Author

Nordic APIs
Nordic APIs

In 2013, Nordic APIs was formed to help organizations become more innovative, lean, and efficient. Nordic APIs has grown into one of only a handful of all-­API-­related event series held anywhere in the world. After hosting more than a dozen events, the community has grown to include hundreds of international thought leaders. Through the global reach of its blog, Nordic APIs is connected to 10's of thousands of API practitioners from around the world. Visit nordicapis.com for more information.

About the Contributors

Bill Doerrfeld
Bill Doerrfeld

Editor in Chief @ Nordic APIs

Bill Doerrfeld is a technologist and writer interested in disruptive software and projecting technology of the future. He is especially devoted to tracking the API economy, and is the Editor in Chief for Nordic APIs, a blog and knowledge base devoted to helping API (Application Programming Interface) providers refine their platforms. Follow him on Twitter, Linkedin, or reach out via email. Visit doerrfeld.io for more.

Chris Wood
Chris Wood

API Specialist

Chris Wood is an API specialist from the UK. His main interests are API management, Python and working on cool and interesting stuff. Connect with Chris on Twitter.

Jarkko Moilanen
Jarkko Moilanen

Jarkko Moilanen is a long term open source community activist, creator of the APIOps concept and founder of the API-Suomi community. Jarkko is one of the leading API economy evangelists (APItalist) in Finland. Nowadays designing and leading strategy implementation in education and cloud services at Ministry of Education and Culture. Also acting as one of the X-Road Ambassadors in Finland and Joint X-Road community midwife.

Kristopher Sandoval
Kristopher Sandoval

Blogger @ Nordic APIs

Kristopher Sandoval is a web developer, author, and artist based out of Northern California with over six years of experience in Information Technology and Network Administration. He writes for Nordic APIs and blogs on his site, A New Sincerity.

Oscar Santolalla
Oscar Santolalla

Host and Producer of the public speaking podcast Time to Shine. Oscar has spent more than three years as a Product Manager in the software industry. Either onstage or on blogs he advocates making technical presentations and product demos that engage and inspire.

Vassili van der Mersch
Vassili van der Mersch

Chief Architect, Oxygis

Vassili van der Mersch is a technology entrepreneur and freelance programmer from Belgium. He is the founder of Sevendays, the Chief Architect at an Internet of Things company called Oxygis and formerly a manager at Accenture, where he worked as a technology consultant for 10 years. Throughout his career in consulting, he has worked on a variety of API backends for large organizations in government and financial services.

The Leanpub Unconditional, No Risk, 100% Happiness Guarantee

Within 45 days of purchase you can get a 100% refund on any Leanpub purchase, in two clicks.
See full terms

Write and Publish on Leanpub

Authors and publishers use Leanpub to publish amazing in-progress and completed ebooks, just like this one. You can use Leanpub to write, publish and sell your book as well! Leanpub is a powerful platform for serious authors, combining a simple, elegant writing and publishing workflow with a store focused on selling in-progress ebooks. Leanpub is a magical typewriter for authors: just write in plain text, and to publish your ebook, just click a button. It really is that easy.

Learn more about writing on Leanpub