How to Successfully Market an API
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Completed on 2016-10-24
About the Book
In the widening API sphere, marketing an API business involves knowing your customer intimately, and fine-tuning your developer support channels to help users excell. From evangelism, advocacy, to community building - the job of promoting a developer-centric program (and doing it tastefully), now needs its own strategy.
This eBook is structured into four parts. We first we walk through a Planning stage with tips on starting your program, understanding your target consumer, market research, and more using the API canvas model to position your agile API business. Next, we discuss Developer Relations with tips on onboarding and quality developer experience when it comes to overall API design as well as documentation and developer portal resources. Next, we cover tips on Promotion, outlining API discovery techniques and relevant press resources that will help spread awareness of your product, as well as ideas for creating evergreen content for blog publishing that informs and engages API users. Our last section on Advocacy defines the roles of program evangelists, tips on holding your own developer conferences, as well as case studies into failures and successes companies have had with public API programs in recent years.
If you are a project manager assigned to marketing an API, here is your bible.
Editor in Chief @ Nordic APIs
Bill Doerrfeld is a technologist and writer interested in disruptive software and projecting technology of the future. He is especially devoted to tracking the API economy, and is the Editor in Chief for Nordic APIs, a blog and knowledge base devoted to helping API (Application Programming Interface) providers refine their platforms. Follow him on Twitter, Linkedin, or reach out via email.
Chris Wood is an API specialist from the UK. His main interests are API management, Python and working on cool and interesting stuff. Connect with Chris on Twitter.
Jarkko Moilanen is a long term open source community activist, creator of the APIOps concept and founder of the API-Suomi community. Jarkko is one of the leading API economy evangelists (APItalist) in Finland. Nowadays designing and leading strategy implementation in education and cloud services at Ministry of Education and Culture. Also acting as one of the X-Road Ambassadors in Finland and Joint X-Road community midwife.
Host and Producer of the public speaking podcast Time to Shine. Oscar has spent more than three years as a Product Manager in the software industry. Either onstage or on blogs he advocates making technical presentations and product demos that engage and inspire.
Chief Architect, Oxygis
Vassili van der Mersch is a technology entrepreneur and freelance programmer from Belgium. He is the founder of Sevendays, the Chief Architect at an Internet of Things company called Oxygis and formerly a manager at Accenture, where he worked as a technology consultant for 10 years. Throughout his career in consulting, he has worked on a variety of API backends for large organizations in government and financial services.
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