About the Book
Starting with the story of life on a small, remote island, Hook Higher Profits describes how a market develops spontaneously, and then advances courtesy of money and prices. The book then carries this theme of the “island” forward. The same basic principles of the primitive island – individuals improve their condition by specializing and then trading with others, all value is subjective, value and preferences determine prices, and a handful of other principles – apply to the internet “island” occupied by today’s online entrepreneurs.
Readers will learn how human action and deductive logic, individuals’ subjective value and preferences, reservation prices, and price determination affect one’s success as an entrepreneur.
Then, the book puts these ideas into practice, informing readers of various pricing strategies: how to move beyond an hourly rate, how customers’ changing demand based upon prices and competition affects pricing, how to take advantage of the “Goldilocks Phenomenon”, how to use decoy pricing, and how to bring time to your side.
About the Author
Harrison Burge is originally from a tiny community in rural Mississippi. Throughout his early years, his favorite activity was leading adventures on his family's land with one of his little brothers in tow. He's carried this spirit of adventure and travel - sans any little brothers - forward to adult life, having lived in over seven U.S. states, from Alaska to Virginia and in-between.
His background includes experience as a military officer, management consultant, energy analyst, and economic research assistant.
He has degrees in International Relations and Sociology. While his formal education helped to develop his writing skills, school soon gave way to real learning. Self-directed study in the Austrian school of economics over several years has developed his interest in free markets, Austrian Business Cycle Theory, entrepreneurship, sound money, and investing.
His writing has been featured on The Daily Bell and the Foundation for Economic Education (FEE).
Hook Higher Profits is his first book.