Email the Author
You can use this page to email Alex Pukinskis about Head of Product Playbook.
About the Book
If you live in the Bay Area or work for a product-led company, good for you! The rest of us are practicing product management in companies that are less than ideal for this. Maybe your company's success has come based on sales, or timing, or something other than product excellence.
In these 95% of companies, leading Product is a different job. It's about change management, teaching, coaching, and experimentation. It's about building a high-performing product team out of the people you have.
For leaders of product management organizations who find themselves in a company that isn't yet product-led, the Head of Product Playbook offers a series of plays you can use to change the organization. Unlike most mainstream product management resources it offers pragmatic plays that can be implemented in days, not quarters.
About the Author
Alex Pukinskis leads product managers to do their best work and deliver transformative results. With 15+ years in product management, he's worked across all growth stages from seed through IPO and beyond. He draws from an engineering background and experience in a wide range of domains, from B2B SaaS to music software and hardware to fintech and large enterprises. A lover of architecture, music, and patterns in all things, he lives in Berlin with his wife and two American cats.