Growth Product Manager's Handbook
Growth Product Manager's Handbook
Winning strategies and frameworks for driving user acquisition, retention, and optimizing metrics
About the Book
In the dynamic landscape of modern product management, professionals face a myriad of challenges, spanning customer acquisition, monetization, user retention, competition, and technical expertise. To overcome these hurdles, this book crystalizes growth strategies that revolve around harnessing the power of data, experimentation, and user insights to drive growth for a product. This handbook serves as your guide to exploring the essential growth product management models and their applications in various contexts, unveiling their role in enhancing revenue performance and customer retention. Along the way, actionable steps will steer you in implementing these models while helping you better understand your users, experiment with new features and marketing strategies, and measure the impact of your efforts, ultimately guiding you to achieve your customer retention and lifetime customer goals. By the end of this book, you’ll have gained advanced insights into growth product management, models, and growth strategies, and when and how to use them to achieve customer-for-life goals and optimized revenue performance.
About the Author
Table of Contents
- Introduction to Growth Product Management
- Understanding Product-Led Growth Management Models
- Understanding Your Customers
- Unlocking Success in Product Strategy and Planning
- Setting the Stage for a Powerful Product-Led Enterprise
- Defining and Communicating Your Product Value Proposition
- The Science of Growth Experimentation and Testing for Product-Led Success
- Define, Monitor, and Act on Your Performance Metrics
- Guiding Your Clients to the Pot of Gold
- Maintaining High Customer Retention Rates
- Unlocking Wallet Share through Expansion Revenue
- The Future of a Growth Product Manager
About the Publisher
This book is published on Leanpub by Packt Publishing Ltd
Packt Publishing are an established global technical learning content provider, founded in Birmingham, UK with over twenty years’ experience in delivering premium rich content from ground-breaking authors on a wide range of emerging and popular technologies. Our titles have global relevance our multimedia portfolio includes over 9,000 books, e-books, audiobooks and video courses. www.packtpub.com
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