Freelancing 101 for Devs
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Freelancing 101 for Devs

Launch and grow a sustainable career as a freelancer.

About the Book

Freelancer 101 for Developers is a practical guide written for developers who want to launch and grow a sustainable career working for themselves.

The book combines all the points I wish I had known when I started freelancing over 15 years ago. It includes practical advice on how to define and build your business for scale.

Get a look at all of the content covered in the book. Everything you need to know is inside.

"Freelancing 101 for Devs" comprises of 14 chapters tightly edited, designed to teach you everything you need to know about starting, growing, and scaling your business.

  • Chapter 1: The Freelancer Mindset
  • Chapter 2: Choosing Your Niche
  • Chapter 3: Building Your Toolbox
  • Chapter 4: Pricing
  • Chapter 5: Lead Generation
  • Chapter 6: Closing the Sale
  • Chapter 7: Working with Clients
  • Chapter 8: Handling Difficult Situations with Clients
  • Chapter 9: The Freelancer Schedule
  • Chapter 10: The Important but Boring Legal Stuff
  • Chapter 11: Freelancing While Working Full Time
  • Chapter 12: Embracing the Journey
  • Chapter 13: What's Next?
  • Chapter 14: Bonus: My Top Websites for Finding Freelance Work

About the Author

Juan Cruz Martinez
Juan Cruz Martinez

I learned to code with 14 and worked on creating my video games with C++ until I got my first programming job right after turning 18. I've always had an entrepreneurial mindset, so I've always done side jobs, mostly freelancing.

I have enjoyed working with all company sizes throughout the years, from helping startups build their first prototypes to working for Fortune 500 companies.

In 2020 I founded "goto LCS UG", a company dedicated to helping people learn to code and make money from that profession. We have successfully run Live Code Stream, a website and blog with dedicated content for developers and entrepreneurs. Through the same spirit, we run workshops helping people transition from their full-time jobs to successful freelance coders.

Table of Contents

    • 01 | The Freelancer Mindset
    • 02 | Choosing Your Niche
      • Choose Your Niche Wisely
      • Focused Lead Generation
      • Spreading the Word
      • Take Action
    • 03 | Building Your Toolbox
      • Portfolio
      • Partners and allies
      • Process
    • 04 | Pricing
      • How to Structure Your Price
      • Pricing Your Services Is Always a Risk-Reward Balance
      • What Do These Pricing Models Look Like in the Real World?
      • Four Factors That Impact Every Pricing Model
      • How Do I Increase My Prices?
      • Final Thoughts on Pricing
    • 05 | Lead Generation
      • Warning: Not all leads are created equal
      • Method #1: Current and past clients
      • Method #2: Friends and family
      • Method #3: Industry conferences
      • Method #4: Freelancing websites
      • Method #5: A Business Website
      • Method #6: Paid ads and internet marketing
      • Method #7: Cold outreach
      • Cold outreach templates
    • 06 | Closing the Sale
      • How to Get Better at Sales
      • Talking about Money
      • It Doesn’t Always Work
    • 07 | Working with Clients
      • Maintaining the Relationship
      • The Types of Clients You’ll Get
      • Final thoughts
    • 08 | Handling Difficult Situations with Clients
      • How to Avoid Landing Difficult Clients
      • Handling Difficult Clients
    • 09 | The Freelancer Schedule
      • Effective ≠ productive
      • Principle #1: Plan your day
      • Principle #2: Use your calendar (the right way).
      • Principle #3: Embrace the list
      • Principle #4: Limit your interruptions
      • Principle #5: Give yourself more time than you think you need
      • Final thoughts
      • My Daily Schedule (example)
    • 10 | The Important but Boring Legal Stuff
      • What could happen if you don’t have a contract
      • What should be included in your contract
      • Billing
      • Payment Structures
    • 11 | Freelancing While Working Full Time
      • Strategic and practical priorities
      • Step 1: Make a list
      • Step 2: Organize ideas
      • Step 3: Get to work
    • 12 | Embracing the Journey
      • Embracing the journey means taking the long view of things.
      • Imposter syndrome is real.
      • Final thoughts
    • 13 | What’s Next?
    • 14 | Bonus: My Top Websites for Finding Freelance Work
    • About the Author
    • Newsletter
    • Notes

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