Every Book Is A Startup
Every Book Is A Startup
Every Book Is A Startup

This book is 60% complete

Last updated on 2018-09-19

About the Book

Hi! I am here to launch Version 2.0 of Every Book Is a Startup. I originally wrote this book in 2010 as an experiment in trying to understand how agile and lean startup principles could be applied to book publishing. The theories and frameworks have evolved over the last eight years and we now have more examples of authors and publisher using these techniques to be create more successful books.

The book is about 60 percent complete. I am publishing the whole manuscript with spaces for the blank chapters yet to be written.

The most important thing right now is getting feedback from readers like you. I am using the same principles that I advocate for in the book - publish early, publish often. I want to make sure that I am on the right track and that the book is useful to authors. You can leave comment here or using contact info on the first page of the book. Thanks so much!

Table of Contents

  • Note From The Author
  • 0: The Starting Point
  • 1: Understanding Risk (or Solving Problems)
  • 2 : The Physics of Book Publishing
  • 3: Find A Problem Worth Solving
  • 4: Minimum Viable Publishing
  • 5: Connect With The People Who Care
  • 6: Pitch and Package
  • 7: Traction
  • 8: Build The Business Model
  • 9: Head of Product
  • 10: Does The World Know About Your Book?
  • 11: Push Button Publishing
  • Appendix A: Methods to Gain Traction
  • Notes

About the Author

Todd Sattersten
Todd Sattersten

Todd Sattersten is the president of Astronaut Projects, a publishing studio based in Portland, Oregon. He has worked as a literary agent, editor, author, bookseller, foreign literary scout and started a publishing company. Todd is an expert in the business book genre and co-wrote of The 100 Best Business Books of All Time, now in its third edition.

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