Every Book Is A Startup
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Every Book Is A Startup

A Better Way For Authors To Publish Their Work

About the Book

Hi! I am here to launch Version 2.0 of Every Book Is a Startup. I originally wrote this book in 2010 as an experiment in trying to understand how agile and lean startup principles could be applied to book publishing. The theories and frameworks have evolved over the last eight years and we now have more examples of authors and publisher using these techniques to be create more successful books.

The feedback I have gotten has been so helpful Thanks so much!

The book is 99 percent complete. I am not sure it will ever be completely done :)

About the Author

Todd Sattersten
Todd Sattersten

Todd Sattersten is the Deputy Publisher at Bard Press. He has worked as a literary agent, editor, author, bookseller, foreign literary scout and started a publishing company. Todd is an expert in the business book genre and co-wrote of The 100 Best Business Books of All Time, now in its third edition.

Table of Contents

  • Note From The Author
  • 1: Risk
  • 2: The Physics of Book Publishing
  • 3: Find a Problem Worth Solving
  • 4: Minimum Viable Publishing
  • 5: Connect with the People Who Care
  • 6: Pitch and Package
  • 7: Traction
  • 8: Build the Business Model
  • 9: Be Your Own Product Manager
  • 10: Does the World Know About Your Book?
  • 11: Push Button Publishing
  • 12: The End?
  • Notes

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