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About the Author
Susana Serrano, CEO and founder of Circular Strategy, a 360º consultancy that was born with the
mission of supporting companies in creating sustainable value, promoting efficiency, innovation, and
competitiveness throughout the value chain. Over the past 23 years, I have built a professional trajectory
marked by team leadership, defining transformative strategies, and focusing on sustainable results.
I have held top executive positions in companies such as Acatel (Impetus Group) and Adalberto
Têxteis, where I had the responsibility of redesigning business models, repositioning brands, and
implementing organizational cultures oriented towards people, objectives, and results. In these contexts, I
led innovation processes with strong impact, which resulted in international recognition for
excellence, with awards in Portugal, Germany, and France, thanks to the development of
sustainable technological solutions.
Before that, at Grupo Aquinos, I led the implementation of four industrial units and coordinated
operations focused on continuous improvement and Lean transformation. One of the projects I led was
distinguished with the Excellence in Productivity Award 2014, granted by the Kaizen Institute,
reinforcing my commitment to operational excellence.
I am certified as a Sustainability Practitioner and ACSAP, with complementary training in Strategic
Management (Porto Business School), Lean Six Sigma, Kaizen, Change Management, and various
continuous improvement tools. I also have academic experience as a trainer and guest professor in the
areas of integrated management, lean manufacturing, and sustainability, which allows me to share
knowledge and continue learning from different realities.
I am a professional driven by challenges, with strong emotional intelligence, resilience, and a genuine
passion for developing teams and organizations. I believe in the power of collaboration, systemic vision,
and responsible innovation as engines of positive transformation in business and society.