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About the Book

This is a book about energy and attention, not time management.

We all get the same amount of time. No more, nor less, than anyone else.

But we don't all have the same amount of energy and attention.

Some people use their energy and attention wisely, some don't.

In this book I explain why living in the now is really all we can do, how to paint a picture of who you're striving to be, setting goals but using them to form routines, and where I believe effective managers could focus their energy and attention at work.

I cover one to ones, succession planning, training, systemic improvements and more.

If you're a manager trying to manage time, this book may be helpful for you. If you're not sure where to focus your energy and attention, then I have some ideas to help.


About the Author

Rob Lambert’s avatar Rob Lambert

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Rob didn’t set out to be a business coach, consultant, or speaker. He began as a journalist and publisher, chasing stories about people and ideas  — and trained as a media communication scientist, learning how to cut through complexity and share ideas in ways people actually understand. 

That curiosity eventually pulled him into the world of tech — building products, leading teams, and riding the full start-up → scale-up → sale journey.

Along the way he discovered what really makes organisations succeed: not just talent, but clarity, creativity, communication, and continuous learning.

Rob went on to hold senior roles; VP of Software Engineering (twice), VP of HR, Head of Communication and Head of Agility— and those experiences now shape the work he does with leaders and teams.

Through Cultivated Management, his books, workshops, and keynotes, Rob helps organisations cut through complexity, align around value, and create cultures where people thrive.

He’s also the co-host of Stationery Freaks, a podcast for those who love notebooks, pens, and the analogue tools of creativity.

Rob lives in Winchester, England with his wife and three sons. Outside of work, he’s a keen photographer, film maker, and car enthusiast.

Rob is the founder and director of Cultivated Management.

Rob is the founder of Creativesoulprojects.

Rob is also a co-host of Stationery Freaks podcast.

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