The Enemies of Change!
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The Enemies of Change!

About the Book

“It must be remembered that there is nothing more difficult to plan, more doubtful of success, nor more dangerous to manage than a new system. For the initiator has the enmity of all who would profit by the preservation of the old institution and merely lukewarm defenders in those who gain by the new ones.”Niccolo Machiavelli

90% of managed change fails to deliver the impact expected; 90%! Why is this? It’s because most managers and leaders devise a “change management” programme without considering what I call “The Enemies of Change”. With the UK leaving the EU it has never been a more important time to manage change successfully.

The Enemies of Change are barriers that prevent change programmes from transforming an organisation. The following chapters focus on each of the Enemies of Change, how they slow or prevent change being effective and how they can be overcome. These enemies cost industry billions in terms of time and money and yet few leaders seem to learn from past mistakes. I have identified 8 Enemies of Change; can you really afford not to know them?

Chapter 1 shows how the Culture of an organisation is often hidden and can sabotage even the best change programmes. It offers solutions and success stories.

Chapter 2 shows how employee Motivation can get in the way of a good change programme. Time and time again business leaders fail to understand how to motivate employees because they don't know how to view motivation from the employee point of view. This chapter offers a simple but innovative graphic that helps leaders re-think their strategy for motivation.

Chapter 3 explains why when you're working flat out and resources are scarce, the most important factor in the success of a change programme is......

Download the first part of the book for FREE. If you decide to buy the rest, YOU can set the price you are prepared to pay!

About the Author


As a multi-award winning  business leader, Richard’s journey over the past few years has been dramatic. Appointed as the fourth headteacher in three years to a troubled school he turned it around by deploying his unique techniques and tackling what he calls “The Enemies of Change”. He rebuilt the school and the school’s reputation around solid core principles. These principles are equally at home in the business world. 

He fixed a substantial budget deficit, restructured the organisation and ensured it was oversubscribed by having a relentless focus on attention to detail, communication and the promotion of fun in the work-place. He did this at the same time as improving morale, reducing unwanted staff turnover and significantly lowering staff absence rates. His methods ensured that the school and the staff celebrated numerous accolades including major local, national and international awards.

Since leaving his school Richard has authored a number of business books, coached senior business leaders and has mentored aspiring leaders. In recent years he has established a number of digital start-ups including National Coding Week which holds digital events across the UK and beyond.

Table of Contents

  • The Enemies of Change: Introduction
  • Chapter 1: ENEMY1 (CULTURE)
  • Chapter 2: ENEMY2 (MOTIVATION)
  • Chapter 3: ENEMY3 (CAPACITY)
  • Chapter 4: ENEMY 4 (PEOPLE)
  • Chapter 5: ENEMY 5 (COMMUNICATION)
  • Chapter 6: ENEMY 6 (SYSTEMS)
  • Chapter 7: ENEMY 7 (CREATIVITY)
  • Chapter 8: ENEMY8 (LEADERSHIP)
  • Chapter 9: EPILOGUE

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