Draw your company strategy
Draw your company strategy
A practical workbook for mapping business strategy using Wardley Maps
About the Book
Draw your company strategy contains information on how to define strategies with the help of Wardley Maps.
Drawing Wardley maps is relatively simple, but if you want to carry out the definition of a strategy with a good understanding of the context, external factors, the moves that we can or our competitors can make, then it is good to know in detail all the components proposed by Simon Wardley.
There are many proprietary methodologies that deal with strategic aspects in a very focused and constrained way, which does not give the option of adjusting decision-making as things evolve. In the case of the tools proposed here, they are all of generic use and can be adapted to many contexts.
The book reviews the basic concepts of the maps: the user, user needs, climatic patterns, doctrines and gameplays. Then it describes how to create a strategy, add some examples in different contexts, and finally review other frameworks that provide other perspectives on the strategy.
The book format tries to be visual and gives spaces to the reader so you can draw and take your notes. In many of the concepts I have memorized examples that reminds me how the concept works. I use them during the explanation of the concepts, but my proposal is the reader thinks about examples related to your circle of competence and experience.
Wardley maps can be used by organizations of any size or industry. They are of universal application in the company and / or organizations within companies.
There are well-known companies that use Wardley maps and other frameworks mentioned in this notebook: Department of Statistics of United Nations, Royal Statistical Society, The London School of Economics and Politics, NHS, Liberty Mutual, DXC Technology, Amazon Web Services, Shopify, Accenture, Anaconda, Unity ...
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About the Author
Table of Contents
1. FOREWORD
2. INTRODUCTION
3. MAPPING: THE BASIC
What is a map and what does it contain?
The strategy cycles
Glossary of terms
Reading a map: the basis
Users and user needs
Capabilities of your organization
Evolution is the center of everything
How the individual components evolve
Reading flows on a map
Capital flows representation on components
Future consensus notation
Multiple maps
Drawing technical debt on a map
Let’s draw a map!
4. CLIMATIC PATTERNS
Climatic patterns affecting components
Climatic patterns affecting finance
Climatic patterns affecting speed
Climate patterns related to inertia
Climatic patterns affecting competitors
Climatic patterns affecting predictions
5. DOCTRINES
The problem with using a nutritionist
Wardley’s table of doctrines
Doctrines assessment in your organization
Phase 1, stop self-destructive behavior
Phase 2, be more context aware
Phase 3, better for less
Phase 4, continuous evolution
Practice the change of habits
Pioneers, Settlers and Town Planners
Expanding the presence of maps in your company
6. TYPES OF GAMEPLAYS OR STRATAGEMS
Table of gameplays or stratagems
Gameplays on user perception
Accelerators gameplays
De-accelerators gameplays
Dealing with toxicity
Gameplays on the market
Defensive gameplays
Attacking gameplays
Ecosystem gameplays
Gameplays towards the competitor
Positional gameplays
Poison
7. BUILDING A STRATEGY
Strategy definition
Principles when defining a strategy
The iterative process of creating a strategy
The pace of iterations
Strategic attitudes: instructor or gardener
Strategic attitudes: the finite and infinite games
Strategic attitudes: cooperation vs competition
Planned strategies Vs on the way strategies
8. PAINTING MAPS OF DIFFERENT NATURE
Using maps in project management
Using the maps in proposals
Use of maps for decision-making in companies
Using maps to review a business
Using maps to represent knowledge
Using maps to represent data
Using maps to represent practices
9. OTHER FORMS OF STRATEGIES
Strategic Choice Cascade, by Roger L. Martin
The logical flow of strategy, by Roger L. Martin
John Boyd's OODA Loop
10 schools of strategy reviewed in Strategy Safari
Michael Porter's Five Forces
Cynefin
10. BEYOND THE BASIS
Relationships to evolutionary stage
Inertia as a gameplay
Protect against your own inertia
Where does inertia happens?
What are the borders of a Wardley Map?
Roadmaps, planning and backcasting
11. TEMPLATES FOR MAPPING
12. THE WARDLEY MAPPING COMMUNITY
13. REFERENCES
14. CLOSING
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