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Divergent Streams

Divergent Streams

Reflections and Explorations of the Modern Music Industry


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About the Book

Are streaming music services, such as Pandora and Spotify, making a good enough effort to help artists find fans? What are the challenges faced by today’s independent musician? Does the digital album have a future?

Divergent Streams is a collection of essays written by influential executives, startup founders, and thinkers in the music industry. It explores the revenue streams of the musicians who bring music into our world and how technology changed the way in which we discover their songs. It explores the failures of social music and what the ultimate listening experience might be. It explores the live music sector and what opportunities lie ahead.

The 'new music business' has diverged from the old into uncharted territory. Use this collection as your guide to navigating this new digital world and understanding the disruptive forces shaping the modern music industry.

About the Content

Read Brenna Ehrlich (O Music Awards) on the new artist initiatives at subscription services • Matt Urmy (Artist Growth) on creating an empowered future for musicians • Jason Herskowitz (Tomahawk) on how to fix music sharing and save the online music market • Benji Rogers (PledgeMusic) on why artists must rethink the album release • Jay Frank (DigSin) on the three most profitable DIY revenue streams • Alicia Yaffe (Spellbound Group) on how to make freemium pay • Marc Ruxin (TastemakerX) on the game of music discovery • Aaron Tap (Matt Nathanson) on the future of the album • Emily White (WVAU) on the potential of lyrics. . . and many others.

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Table of Contents

  • Preface
  • Chapter 1: Online Music
  • Advertising Indie: Earbits Helps Bands Find Fans
  • The Opportunity of Streaming Services for Artists
  • Streaming Music Services Seek to Empower Artists
  • Daisy Chain: Dying Music Industry Sprouts New Hope
  • An Empowered Future for Musicians
  • Chapter 2: Live Events
  • Music Festivals Are Ripe for Hacking
  • Live Music Streaming’s Long Tail
  • The New Live Music Experience: Tech, Bands, and Fans
  • We’re All In This Together: How Technology Should Shape the Future of Live Music
  • What Do Artists Owe Their Fans?
  • Chapter 3: Social Music
  • Social Music: What Went Wrong and What Can Still Go Right
  • Why Apple Is Building a Social Music Network
  • The Holy Grail of Music Listening: Social, Discovery, and Recommendations
  • Facebook Music: A Big Vision, Mostly Unrealized
  • The Success of the Online Music Market Will Be Won or Lost in Translation
  • Chapter 4: Music Listeners
  • The User Is the Story
  • Are Music Fanatics a Dying Breed?
  • The Fan Haystack: New Technologies Sift For Needles
  • Music Fans in the Internet Age: Same Behaviors, Amplified
  • Beyond the Music: How Artists Create Communities
  • Chapter 5: Indie Artists
  • Rise Above: The Challenges of Today’s Independent Musician
  • Music Scenes: The Benefit of Focusing at the Local Level
  • Why Artists Should Sell to Fans and Let Labels Sell to Consumers
  • The 3 Most Profitable DIY Revenue Streams, And Why Many Artists Succeed at Only One of Them
  • How to Make the Freemium World Pay
  • Chapter 6: The Future
  • The Game of Music Discovery
  • Does the Digital Album Have a Future?
  • The Potential of Annotated Song Lyrics
  • The Future of Music Charts
  • Context Culture: The Next Music Revolution

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About the Editor

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