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You can use this page to email Joaquim Torres (Joca) about Digital Transformation and Product Culture.
About the Book
All companies are already using or will eventually use technology and digital products to improve their daily lives, get closer to their customers, and improve their efficiency. The product management function's main objective is to connect the company's strategy and customer problems and needs through digital technologies. Product people must be digitally savvy, with a deep understanding of emerging technologies' impact on business success. What is digital transformation? Why go through this journey? What is needed to increase the chances of success in a digital transformation? How does it apply to different types of companies?
In this book, Joaquim Torres answers these and many other questions, sharing his learnings and experiences so that you can drive successful digital transformation processes. Any transformation usually requires a lot of effort, especially when it involves changes in behavior. Therefore, you will start from the concepts and principles that are the basis of behavior to develop a product culture and increase your company's digital maturity. Then, you will learn about tools and hacks from the author's expertise, connecting business, people, and technology, to plan and execute the digital transformation process with excellent results.
About the Author
Accomplished technologist and manager with a unique ability to bridge the gap between the technical world and customers needs. Almost 30 years of experience in digital product development and management.