Designing the Human Business
Designing the Human Business
Leveraging Design Thinking to craft powerful and innovative business models
About the Book
Globally, 275,000 new business ventures get launched every single day, and ninety percent of them fail. One of the most fundamental reasons for that is that they don’t solve a real market problem that a real market population has, in a way that resonates with that market and sells their solution. Consequently, they struggle to gain traction and attain scale.
In this book, you’ll learn what business models are. Additionally, you’ll find out what business model innovation is and, ultimately, how to use Design Thinking to identify not just a winning value proposition but also bring that value proposition to the market in a way that resonates with customers. In doing so, you’ll be able to unlock maximum value for your business, allowing it to attain maximum scale through growing waves of adopters.
By the end of this book, you’ll understand what you need to do to uncover your target markets’ ‘reason to buy’, as well as how to wrap a winning business model around that reason so that your business can gain traction and achieve scale.
About the Author
Table of Contents
- The Value Machine – What a Business Model Is
- Cogs in the Machine – What Makes Up a Business Model
- Going a New Route – What Business Model Innovation Is
- A Matter of Reason – When, Where, and Why Business Model Innovation Is Needed
- The Master Designer – How to Dissect Business Models and Develop New and Better Ones
- The Business Model Toolbox – An Evolution of Tools for Business Model Innovation
- Thinking Like a Designer
- Thinking Like a Scientist – Centering Our Design around Humans
- Acting Like a Designer – The Design Thinking Process in Application
- Working the Problem Space – Up and Down the Mountain
- Intermission
- Working the Solution Space – Up and Down the Next Mountain
- Design Thinking's Final Act (So Far) – Our New Solution
- Back to Business Model Innovation – à la Design Thinking
- Execution - Bringing Our Business Model to Life
- The Final Outcome – Consistent Ongoing Success
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