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About the Book
From machinery to produce the products to the operations to expand the business, everything has now been dependent on the technological and digital mediums and same is the case with the field of marketing. Marketing was initially or in the old times done through the traditional mediums but now how often do we see a billboard? Well, now what we see is a social media post, a blog or other such things for marketing purposes. This is the change that has been brought by the digital mediums to this field. But this is not what I am about to discuss here.
Have you ever thought about what is behind all this thing? What is the most important factor in marketing through a digital medium? Some of you would say that it is a platform or the creative idea but the most important thing, in my opinion, is Content. Without content nothing in recent times is possible. For a Wikipedia page to a social media post everything requires some freshly brewed content that could attract the customer or could pass the details about the brand. This is how it works and content is what has become the backbone of digital marketing. We have seen Wikipedia writers for hire and expert social media managers as well as such other professionals to work on developing the content.
I guess without content I would not be possible to communicate and transfer the information however the content is not only limited to the written thing but we have seen other types of content as well. This includes the pictorial form of content which refers to the images that transfer the information and could explicitly attract the customers. Also, the videos including the animated videos could be used for transferring the content. These are also said to be the mediums to create the content.
Precisely, everything in the content of digital marketing is to find out the best way to showcase the creative content that you have come up with and this is the reason that we can say that content has become the base of the marketing in this time.
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