Communication Lessons from the Wild
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Communication Lessons from the Wild

Cognitive biases, effective communication strategies, and principles of connection

About the Book

Learning how to communicate with one another about some of the most crucial topics of our time, like vaccination, climate change, and GMOs is a challenging task. In this book, I'll share with you stories about how our biases affect how we communicate with one another, some strategies we could use to have a more effective interaction based on trust, and finally some of my own principles when I engage in conversations. 

Do you like wildlife fun facts? Did you know the polar bear's fur is not white but actually transparent? That Cedar Waxwings get drunk by eating fermented berries, and that sharks are not as deadly as we think? The comics about communication lessons are inspired by nature, so, all the stories are played out by wild creatures and include a nature fun fact for you! 

Publishing this book was possible through the help of my community and the generous support of The Liminal Fellowship.

About the Author

Reyhaneh Maktoufi
Reyhaneh Maktoufi

Reyhaneh (Rey) Maktoufi is a DC-based, Iranian researcher and science communicator. She is the co-producer, host and illustrator of PBS|NOVA's digital series Sciencing Out, a mini-series on women in history who have used different strategies to communicate their science. Rey successfully defended her Ph.D. in Media, Technology, and Society at Northwestern University. She is an HHMI. Tangled Bank Studio Fellow in Science Communication. As a researcher, media strategist/consultant, and producer, her main fields of interest are science communication, misinformation, curiosity, public engagement with scientists, and science communication in media. She was a visiting researcher at the Adler Planetarium, where she studied science communication and facilitated

workshops on communication skills and she's also a producer at The Story Collider podcast. Before starting a Ph.D., Rey has been working as a health communication facilitator and cancer preventive/palliative care campaign manager in Tehran, Iran. Rey currently enjoys working with different nonprofits such as the Communicating Science Conference (ComSciCon). She also engages in science outreach through writing blog-posts and making science comics and has been interviewed on outlets such as the Smithsonian Magazine and the SETI Institute's podcast Big Picture Science.


Table of Contents

*Preface *Biases -The halo effect: Cedar waxwing -Cognitive dissonance: Fly agaric -Confirmation bias: Rabbit -Primacy bias: Goldfish -The availability heuristics: Shark -Framing: Bowerbird *Trust -Kindness: Wolf -Integrity and honesty: Polar bear -Competence: Crow -Openness and listening: Whale -Behavior change: Macaque monkey *Principles -Connectedness: Aspen -The journey is the destination: Sea slug -Empathy: Squid -Self-care: Cat *Thank Yous

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