Continuous Digital - part 1: the future of software


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Continuous Digital - part 1: the future of software

About the Book

In a digital world business must develop software, the business must grow and the software must grow. The project model doesn't reflect this world because projects end. In the digital world both software and business are continual. So management needs a new model.

This books sets out the Continuous model of software development based on continuous work streams. Continuous Digital is a logical continuation of agile software development which enables continuous delivery.


The #NoProjects movement has successfully set out the problems with project thinking over the last three years but has rightly been criticised for not elaborating on what should replace the project model. This volume sets out to address that problem. This book focused on describing an alternative to projects and for completeness contains a critique of the project model.

This book, Continuous Digital part 1, includes:

1. Omni present software

2. Software as an Asset

3. Higher purpose

4. Team-centric development

5. Work to be done

6. Value

The four parts of Continuous Digital are available as a single publication or as four individual publications.

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    • Agile
    • Agile Enterprise
    • Project Management
    • Software Engineering
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About the Author

Allan Kelly
Allan Kelly

Allan Kelly calls himself an Agile Guide. He helps software professionals enjoy more fulfilling and satisfying work by improving the way work is organised and requests are made. Happier people and better ways of working make for more effective companies, greater value and competitive advantage.

His wide experience of the challenges faced in software development underpins his advice, coaching, training and writing. He is the author of seven books including "Xanpan - team centric Agile Software Development", "Business Patterns for Software Developers" and "Continuous Digital". He has pioneered techniques such as Value Poker, Time-Value Profiles and Retrospective Dialogue Sheets. His blog is at

Table of Contents

  • Preface
    • Digital
    • Agile and continuous delivery
    • Products, not projects
    • Once upon a time…
    • And now for something completely different…
  • 1. Omnipresent software
  • 2. Software as an Asset (SaaA)
    • Assets decay
    • Fighting decay
    • Software decay
    • Software lives
    • Software is an asset
  • 3. Higher purpose
    • Not money
    • Obliquity
    • Organizations and teams
    • Scale
    • Mutable
    • Individuals
    • Project completeness
    • Closure
    • Finally
  • 4. Team-centric development
    • Conway’s Law
    • Amoeba teams
    • Minimally viable teams
    • Value-seeking teams
    • Deadlines over end dates
    • Continuity
    • Stable not static
  • 5. Work to be done
    • Teams and products
    • Who does it?
    • Fail fast, fail cheap, learn, salvage
    • Tolerate failure
    • Constraints breed innovation
  • 6. Value
    • What is value?
    • Who benefits?
    • Profit-maximizing organizations
    • Default to money
    • Numbers
    • Non-financial benefits
    • Non-profit organizations
    • A workaround
    • Thought experiment
    • Conclusion
  • 7. Summarizing the alternative model
    • Emergent: strategy, products, design
    • Key points
  • About the author
    • Also by Allan Kelly
  • Acknowledgements
  • Continuous Digital & #NoProject series
    • Project Myopia
    • Continuous Digital
  • Project Myopia
  • Free Book
  • Notes

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