What Allan has created here is nothing short of groundbreaking. This book is an insightful vision of the the future of work that is emerging within organisations around the world. Be it #noprojects or Continuous Digital, the movement towards funding and working along continuous value streams rather than finite projects is reaping benefits.

Over the past few years, Allan has done a huge amount to bring #NoProjects into mainstream IT conversations. This book is a deep dive into #NoProjects, and I highly recommend it.

Careful! Not only this book offers you plenty of food for thought, it is practical enough to be your handbook for transforming a business into a digital one. Without resorting to boring management speak Allan explains how to take an organisation to the next level by putting customer first, focussing on value and building effective feedback loops to emphasise learning.

Allan Kelly is not only able to identify the recurrent issue that other people don't want to see. He is also able to structure and use the exact word on concepts that will make you more confident in your daily management process. In this cookbook, many solutions are proposed for your organization and it's up to you to do the right thing in your context. I warmly recommend you to read this book today as golden age of pure project agility is about to end.

The great thing about Continuous Digital is the plain sense that it all makes, so you realise this is exactly the way you want to work in the future. The bad thing about the book is that it doesn’t include a Tardis to go back and start working in this way when you set out on your last ‘project’. So bury that pain and just look forward, with this book to navigate by.

"This book is terrific! It accurately diagnoses a problem with our model of software delivery and charts a new course. Well researched and well argued it shows the future."