Building Greatness
Building Greatness
A Better Way of Building Your Business Plan
About the Book
When I first started my business, I was extremely intimidated by the overwhelmingly large and complex nature of completing a business plan. What if I could simplify it? After being in business for a while, I started analyzing my own business to do just that. I’m going to avoid confusing terms such as “value proposition”, “economies of scale”, or any of the other confusing terms typically used when writing a business plan. In fact, I was able to narrow down the start of any business plan to three questions - Why?, What?, and Who? From there, we can build the rest of the business plan.
After releasing the initial version of this book, I soon found myself sitting down with clients, wishing I could clone myself so I could help more people at the same time.
After sitting down with many clients, I realized most were asking similar questions - questions I could easily address by writing the answers in a book. While I cannot clone myself so I can sit down with people nationwide at the same time, I believe this book will be as close as I can get!
About the Author
Table of Contents
- Introduction
- Legal
- How This Book Works
- Chapter 1: Why are you going into business?
- Chapter 2: What Are You Going to Do?
- Chapter 3: Who Are You Trying to Help?
- Chapter 4: Building Your Business Model
- Chapter 5: Creating Your Business Plan
- Chapter 6: Closing Thoughts
-
Appendix A: Starter Questions
- Starter Questions
- 1) Why are you going into business?
- 2) What products/services will your business offer?
- 3) Who is your ideal customer?
-
Appendix B: Business Model
- Business Model
- A) Identity
- B) Problem
- C) Target market
- D) Our solution
- E) The competition
- F) Revenue
- G) Marketing activities
- H) Expenses
- I) Team and key roles
- J) Milestones
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Appendix C: Business Plan Template
- Your Business Plan
- Executive Summary
- Company Description
- Market Research
- Product/Service Line
- Marketing & Sales
- Financial
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