A Better Way of Building Your Business Plan
About the Book
When I first started my business, I was extremely intimidated by the overwhelmingly large and complex nature of completing a business plan. What if I could simplify it? After being in business for a while, I started analyzing my own business to do just that. I’m going to avoid confusing terms such as “value proposition”, “economies of scale”, or any of the other confusing terms typically used when writing a business plan. In fact, I was able to narrow down the start of any business plan to three questions - Why?, What?, and Who? From there, we can build the rest of the business plan.
After releasing the initial version of this book, I soon found myself sitting down with clients, wishing I could clone myself so I could help more people at the same time.
After sitting down with many clients, I realized most were asking similar questions - questions I could easily address by writing the answers in a book. While I cannot clone myself so I can sit down with people nationwide at the same time, I believe this book will be as close as I can get!
- How This Book Works
- Chapter 1: Why are you going into business?
- Chapter 2: What Are You Going to Do?
- Chapter 3: Who Are You Trying to Help?
- Chapter 4: Building Your Business Model
- Chapter 5: Creating Your Business Plan
- Chapter 6: Closing Thoughts
Appendix A: Starter Questions
- Starter Questions
- 1) Why are you going into business?
- 2) What products/services will your business offer?
- 3) Who is your ideal customer?
Appendix B: Business Model
- Business Model
- A) Identity
- B) Problem
- C) Target market
- D) Our solution
- E) The competition
- F) Revenue
- G) Marketing activities
- H) Expenses
- I) Team and key roles
- J) Milestones
Appendix C: Business Plan Template
- Your Business Plan
- Executive Summary
- Company Description
- Market Research
- Product/Service Line
- Marketing & Sales
The Leanpub 60-day 100% Happiness Guarantee
Within 60 days of purchase you can get a 100% refund on any Leanpub purchase, in two clicks.
See full terms
80% Royalties. Earn $16 on a $20 book.
We pay 80% royalties. That's not a typo: you earn $16 on a $20 sale. If we sell 5000 non-refunded copies of your book or course for $20, you'll earn $80,000.
(Yes, some authors have already earned much more than that on Leanpub.)
In fact, authors have earnedover $12 millionwriting, publishing and selling on Leanpub.
Learn more about writing on Leanpub
Free Updates. DRM Free.
If you buy a Leanpub book, you get free updates for as long as the author updates the book! Many authors use Leanpub to publish their books in-progress, while they are writing them. All readers get free updates, regardless of when they bought the book or how much they paid (including free).
Most Leanpub books are available in PDF (for computers) and EPUB (for phones, tablets and Kindle). The formats that a book includes are shown at the top right corner of this page.
Finally, Leanpub books don't have any DRM copy-protection nonsense, so you can easily read them on any supported device.