Building Greatness
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Building Greatness

A Better Way of Building Your Business Plan

About the Book

When I first started my business, I was extremely intimidated by the overwhelmingly large and complex nature of completing a business plan. What if I could simplify it? After being in business for a while, I started analyzing my own business to do just that. I’m going to avoid confusing terms such as “value proposition”, “economies of scale”, or any of the other confusing terms typically used when writing a business plan. In fact, I was able to narrow down the start of any business plan to three questions - Why?, What?, and Who? From there, we can build the rest of the business plan.

After releasing the initial version of this book, I soon found myself sitting down with clients, wishing I could clone myself so I could help more people at the same time.

After sitting down with many clients, I realized most were asking similar questions - questions I could easily address by writing the answers in a book. While I cannot clone myself so I can sit down with people nationwide at the same time, I believe this book will be as close as I can get!

About the Author

Ken Buckler
Ken Buckler

I have lived in the Washington County, MD area my entire life.  I graduated from Mount Saint Mary's in 2006 with a Bachelor's Degree in Computer Science. For 15 years worked as a federal contractor for multiple agencies, performing cyber security and information assurance services. I now analyze the cyber security industry and write about my research full-time.

I am an advocate for local small business, as well as empowering local residents in Washington County to better themselves, and create better lives for themselves and their families. I also love local history in Washington County, and am the producer of "History Hub Hunters", a show focused finding lost pieces of local history.

Table of Contents

  • Introduction
  • Legal
  • How This Book Works
  • Chapter 1: Why are you going into business?
  • Chapter 2: What Are You Going to Do?
  • Chapter 3: Who Are You Trying to Help?
  • Chapter 4: Building Your Business Model
  • Chapter 5: Creating Your Business Plan
  • Chapter 6: Closing Thoughts
  • Appendix A: Starter Questions
    • Starter Questions
    • 1) Why are you going into business?
    • 2) What products/services will your business offer?
    • 3) Who is your ideal customer?
  • Appendix B: Business Model
    • Business Model
    • A) Identity
    • B) Problem
    • C) Target market
    • D) Our solution
    • E) The competition
    • F) Revenue
    • G) Marketing activities
    • H) Expenses
    • I) Team and key roles
    • J) Milestones
  • Appendix C: Business Plan Template
    • Your Business Plan
    • Executive Summary
    • Company Description
    • Market Research
    • Product/Service Line
    • Marketing & Sales
    • Financial

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