Building and hosting a web site has never been easier than it is today. This book will walk you through launching a new Ruby on Rails web site on the Heroku hosting provider. The focus is on shipping early and often, and utilizing pre-existing tools and Rails conventions to accomplish a lot with very little code. By the end of chapter one, you'll have a web site live on the Internet suitable to share with your mother, and the rest of the book will cover:

• Twitter's Bootstrap 3 framework
• Using the Devise gem for authentication / user management
• Creating a landing page email catcher (like what KickoffLabs sells you)
• Accepting payments with Stripe
• Setting up recurring payments
• Integrating Google Analytics / Google AdWords
• ... and more! (message the author with suggestions)

Is this book right for you? It's been written with the following readers in mind:

• Rails programmers who haven't launched a new app from scratch
• web programmers, but no Rails experience
• programmers, but no web programming experience
• non-programmers who have tech savvy and aren't scared of Terminal

A note on the pace of this book:Depending on your experience, the sample chapter might seem like it's going at a very fast pace -- and it is, but on purpose. The goal of the first chapter is to leave you with a meaningful result: a hosted web site on the internet you can view in any browser. Shipping is exciting, and I want the reader to be just excited about learning how to build web sites as I am about teaching. The following chapters will take more time to explain what's happening and why we're doing things the way we are

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