The Brain Hack Book

The Brain Hack Book

Cognitive biases that tricks your brain every day

About the Book

Why are you pre-destined to lose out in negotiations? How come you're late for the bus, school or work every single day, even when setting the alarm 5 minutes early?

The Brain Hack Book is about how your brain is making errors in judgment, trying to cheat and take short-cuts without you noticing. These flaws in your brain are called cognitive biases. They let you easily be manipulated in a lot of ways on a daily basis. I want to help people learn about these cognitive biases so they can understand why people make the same mistakes all the time and tell you about some stuff you had no idea could trick your brain.

I love going through old and new research papers and writing about this stuff, because I find a lot of it truly amazing. Unfortunately a lot of the research is not accessible in a more popular scientific and easily digestible form. This is why I'm writing this book.

At first I thought it would be a good idea to write a book about all documented cognitive biases. As there are now almost 170 listed on Wikipedia and the first one I'm doing is around 20 pages, it is pretty clear they all won't fit in one single book. Because let's face it, I don't think anyone will read and ejoy every page of a 3400+ page book. Plus, it would probably take me at least five years to write it.

Instead I will limit myself to just a few of the cognitive biases for this book. You can see which ones currently are decided to be included in the list below. I would love feedback on what more to include. It doesn't have to be any given cognitive bias, heuristic or fallacy, but instead can be "Why I am late for the bus every single day?!".

List of decided cognitive biases to include:

  • Anchoring bias
  • Planning fallacy + well travelled road effect

ISBNs:

978-91-979758-0-3 (PDF)

978-91-979758-1-0 (MOBI)

978-91-979758-2-7 (EPUB)

About the Author

About the Contributors

Paulus Agus Setiawan
Paulus Agus Setiawan

Cover Illustrator

Table of Contents

  • Introduction
  • 1 Anchoring bias
  • Anchoring in negotiations
  • Adding extra effect to your anchoring
  • Experts and Amateurs - who is affected by anchoring bias?
  • Debiasing and conclusions
  • 2 Planning fallacy & Well travelled road
  • Appendix A - The Negotiating Framework
  • References

The Leanpub 60 Day 100% Happiness Guarantee

Within 60 days of purchase you can get a 100% refund on any Leanpub purchase, in two clicks.

Now, this is technically risky for us, since you'll have the book or course files either way. But we're so confident in our products and services, and in our authors and readers, that we're happy to offer a full money back guarantee for everything we sell.

You can only find out how good something is by trying it, and because of our 100% money back guarantee there's literally no risk to do so!

So, there's no reason not to click the Add to Cart button, is there?

See full terms...

Earn $8 on a $10 Purchase, and $16 on a $20 Purchase

We pay 80% royalties on purchases of $7.99 or more, and 80% royalties minus a 50 cent flat fee on purchases between $0.99 and $7.98. You earn $8 on a $10 sale, and $16 on a $20 sale. So, if we sell 5000 non-refunded copies of your book for $20, you'll earn $80,000.

(Yes, some authors have already earned much more than that on Leanpub.)

In fact, authors have earnedover $14 millionwriting, publishing and selling on Leanpub.

Learn more about writing on Leanpub

Free Updates. DRM Free.

If you buy a Leanpub book, you get free updates for as long as the author updates the book! Many authors use Leanpub to publish their books in-progress, while they are writing them. All readers get free updates, regardless of when they bought the book or how much they paid (including free).

Most Leanpub books are available in PDF (for computers) and EPUB (for phones, tablets and Kindle). The formats that a book includes are shown at the top right corner of this page.

Finally, Leanpub books don't have any DRM copy-protection nonsense, so you can easily read them on any supported device.

Learn more about Leanpub's ebook formats and where to read them

Write and Publish on Leanpub

You can use Leanpub to easily write, publish and sell in-progress and completed ebooks and online courses!

Leanpub is a powerful platform for serious authors, combining a simple, elegant writing and publishing workflow with a store focused on selling in-progress ebooks.

Leanpub is a magical typewriter for authors: just write in plain text, and to publish your ebook, just click a button. (Or, if you are producing your ebook your own way, you can even upload your own PDF and/or EPUB files and then publish with one click!) It really is that easy.

Learn more about writing on Leanpub