About the Book
Writing a book is hard work. Most authors go to all this effort without actually saying anything worth saying. Every word should advance your argument. Every argument should build your case. Your case should topple old ideas and replace them. Don't write a single word until you know what it is you want your book to do. What should readers think-believe-do that they've never thought-believed-done before? Work backward from that goal.
About the Author
I spent over a decade as a book editor at New York publishing houses including St. Martin’s Press, McGraw-Hill, and Penguin’s prestigious Portfolio business imprint, acquiring and editing bestselling nonfiction in the areas of business, technology, health, and memoir. Today, I’m an independent writer and editor. I also write the Maven Game, a newsletter for experts, authors, publishers, and agents on making ideas and knowledge public—writing, speaking, sharing—without hating yourself in the morning. Sign up here for a new essay every weekend.