成長駭客行銷
成長駭客行銷
小預算讓用戶、流量翻倍的魔法
About the Book
本書特點
- 成長駭客8大觀念，一次解讀矽谷最紅關鍵字
- 6大主軸，圖解未來10年最紅的新人才
- 成長最常遇到的10個疑惑！高手為你解答
- 經典案例：Airbnb、今日頭條、PicCollage
- 台灣5大流量贏家快問快答！
About the Author
Table of Contents
- 「四兩撥千斤」達成最大行銷效益
- Growth Hacking的崛起背景
- 成長駭客=工程師x行銷人x資料科學家
- 一切決策，靠「數據」決定！
- 只知道GA？設定自己的數據追蹤系統吧！
- 找出你的北極星和Magic Moment
- 如果沒有Product/Market Fit，就別談成長！
- Growth Hacking沒有SOP
- Q1. 在公司達到Product/Market Fit前，能否開始收費？
- Q2. 設計產品時，如何有效地進行使用者訪談？
- Q3. Facebook不再是免費獲取顧客的管道了嗎？
- Q4. App的流量成長心法有哪些？
- Q5. 想知道重定向廣告（Retargeting Ads），該如何分析？
- Q6. 如何透過內容，提昇轉換率？
- Q7. 在成長駭客實務操作上，B2B與B2C的作法有何不同？
- Q8. 阻礙你進行更多成長測試的最大因素為何？
- Q9. 成長駭客需不需要會寫程式？
- Q10. 高成長的新創公司，最好養成哪些流量成長習慣？
- Airbnb：共享經濟霸主的成長之路
- 今日頭條：流量成長可以後天鍛鍊
- PicCollage 拼貼趣如何達成1億次下載？
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