成長駭客行銷
成長駭客行銷
小預算讓用戶、流量翻倍的魔法
About the Book
本書特點
- 成長駭客8大觀念,一次解讀矽谷最紅關鍵字
- 6大主軸,圖解未來10年最紅的新人才
- 成長最常遇到的10個疑惑!高手為你解答
- 經典案例:Airbnb、今日頭條、PicCollage
- 台灣5大流量贏家快問快答!
Table of Contents
- 「四兩撥千斤」達成最大行銷效益
- Growth Hacking的崛起背景
- 成長駭客=工程師x行銷人x資料科學家
- 一切決策,靠「數據」決定!
- 只知道GA?設定自己的數據追蹤系統吧!
- 找出你的北極星和Magic Moment
- 如果沒有Product/Market Fit,就別談成長!
- Growth Hacking沒有SOP
- Q1. 在公司達到Product/Market Fit前,能否開始收費?
- Q2. 設計產品時,如何有效地進行使用者訪談?
- Q3. Facebook不再是免費獲取顧客的管道了嗎?
- Q4. App的流量成長心法有哪些?
- Q5. 想知道重定向廣告(Retargeting Ads),該如何分析?
- Q6. 如何透過內容,提昇轉換率?
- Q7. 在成長駭客實務操作上,B2B與B2C的作法有何不同?
- Q8. 阻礙你進行更多成長測試的最大因素為何?
- Q9. 成長駭客需不需要會寫程式?
- Q10. 高成長的新創公司,最好養成哪些流量成長習慣?
- Airbnb:共享經濟霸主的成長之路
- 今日頭條:流量成長可以後天鍛鍊
- PicCollage 拼貼趣如何達成1億次下載?
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