成長駭客行銷
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成長駭客行銷

小預算讓用戶、流量翻倍的魔法

About the Book

本書特點

  • 成長駭客8大觀念,一次解讀矽谷最紅關鍵字
  • 6大主軸,圖解未來10年最紅的新人才
  • 成長最常遇到的10個疑惑!高手為你解答
  • 經典案例:Airbnb、今日頭條、PicCollage
  • 台灣5大流量贏家快問快答

About the Author

Table of Contents

一、成長駭客8大基本觀念
  1. 「四兩撥千斤」達成最大行銷效益
  2.  Growth Hacking的崛起背景
  3. 成長駭客=工程師x行銷人x資料科學家
  4. 一切決策,靠「數據」決定!
  5. 只知道GA?設定自己的數據追蹤系統吧!
  6. 找出你的北極星和Magic Moment
  7. 如果沒有Product/Market Fit,就別談成長!
  8. Growth Hacking沒有SOP

二、六大主軸,圖解成長駭客!

三、追求成長的10大疑惑,Growth Hacker高手為你解答

PART1. 產品設計初期

  • Q1. 在公司達到Product/Market Fit前,能否開始收費?
  • Q2. 設計產品時,如何有效地進行使用者訪談?
PART2. 積極獲取用戶,贏得轉換
  • Q3. Facebook不再是免費獲取顧客的管道了嗎?
  • Q4. App的流量成長心法有哪些?
  • Q5. 想知道重定向廣告(Retargeting Ads),該如何分析?
  • Q6.  如何透過內容,提昇轉換率?
  • Q7.  在成長駭客實務操作上,B2B與B2C的作法有何不同?
PART3. 建立成長團隊

  • Q8.  阻礙你進行更多成長測試的最大因素為何?
  • Q9.  成長駭客需不需要會寫程式?
  • Q10. 高成長的新創公司,最好養成哪些流量成長習慣?
四、經典案例
  • Airbnb:共享經濟霸主的成長之路
  • 今日頭條:流量成長可以後天鍛鍊
  • PicCollage 拼貼趣如何達成1億次下載?
五、台灣5大流量贏家快問快答:看勝出者的經營策略,追尋贏家的成長軌跡 六、思考成長之前,還有更重要的事要做......

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