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About the Book

Is your organization wasting millions on failed technology projects and ineffective service provider relationships?

In today's service-dominated economy, broken collaborations between businesses and their technology providers result in massive financial losses, unrealized potential, and even catastrophic failures. Drawing from over twenty years of experience and real-world case studies - from Heathrow's Terminal 5 success to Deepwater Horizon's tragic failure - BizTech Evolution introduces the concept of BizTech consultancies and a groundbreaking framework to transform critical business-technology relationships.

Discover the four guiding principles that revolutionize service delivery:

1. Missionaries over mercenaries: Build value-driven partnerships that prioritize client outcomes
2. Strategic work over just "more" work: Focus on initiatives that drive meaningful business impact
3. Flow over headcount: Optimize value delivery instead of simply adding resources
4. Community over zero-sum approach: Create sustainable ecosystems where all participants thrive

Whether you're a service provider looking to evolve into a true BizTech consultancy, a business leader in a client organization trying to maximize ROI from technology partnerships, or an internal department leader providing services in a large enterprise, this practical playbook provides actionable strategies to elevate collaboration beyond transactional engagements.

Learn how to:

• Transform your service organization into a trusted BizTech consultancy
• Build lasting partnerships that mitigate implementation risk
• Develop a shared BizTech context that accelerates delivery
• Navigate uncertainty in modern digital business environments
• Transform service relationships from cost-centers to value-creators

The future belongs to BizTech consultancies and their clients who can foster symbiotic relationships across organizational boundaries. BizTech Evolution shows you exactly how to get there.

About the Author

Ivan Krnic

@ikrnic

Ivan Krnić is the Director of Engineering at CROZ, host of the 0800-DEVOPS podcast, and an O’Reilly author who contributed to 97 Things Every Cloud Engineer Should Know.

He has been part of the team that grew CROZ from a small group into a successful BizTech consultancy with over four hundred people, eventually expanding internationally. This journey has given him the opportunity to view the challenges of service providers from different perspectives and use this experience to identify and eliminate friction in both internal operations and client collaborations. Particularly interested in leadership and organizational change, Ivan helps organizations align business and technology, sharpen their focus, and ultimately work smarter, not harder.

Passionate about technological advancements, Ivan remains closely connected to the field. His areas of expertise include DevOps culture and the sociotechnical aspects of software delivery. As a dedicated DevOps enthusiast, he actively engages with the community by organizing meetups and delivering talks on various Agile and DevOps topics.