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About the Book

The Beginner’s Guide to Finding User Needs shows you to use qualitative research to learn about the motivations, activities and problems of (potential) users. It is written in a hands-on style. The book is written for UX researchers, UX designers and product managers.

You will learn:

  • How to prepare your research
  • How to involve your team members
  • Interviewing, observing and co-documenting user activities
  • Analyzing data to create guiding principles for product design
  • Communicating your research with posters, slidedecks and reports

For more material, see the book’s webpage


About the Author

Jan Dittrich’s avatar Jan Dittrich

@simulo

User Researcher, Anthropologist. Also some programming, and open source design.

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