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About the Book
AI is reshaping industries and products. This book helps Product Managers understand how to use AI tools to plan, design, and deliver great products. It explains the AI stack and strategic frameworks for integrating AI features into products; how to use GenAI to perform customer discovery, market research, and prototypings; and how the Product Development Life Cycle and the Model Development Life Cycle intersect when creating AI-driven products.
This is not a theoretical textbook based on research: it is a practical guide for Product Managers to learn what AI can do and how to implement AI technologies into their products. Various use cases illustrate real-life applications. Practical frameworks are presented to help make decisions about which type of AI to use, what cost structure and business model to adopt, and which key metrics to track to ensure value is delivered to customers.
AI does not replace Product Managers: it expands and empowers them. Traditional Product Management practices are still important. Product Managers don't need to become data scientists by building complex data models that drive AI algorithms. With this book they will learn the foundational aspects needed to make informed decisions and work more closely with their engineering teams.
About the Author
Valerio Zanini is a Product Management, Agile, and AI trainer and consultant. He works with organizations worldwide to spark the adoption of Agile and Product innovation practices.
With more than 20 years of professional experience spanning software development, design thinking, and product innovation, he is the CEO of the product innovation firm 5D Vision, with offices in Washington, DC. He provides consulting and training to organizations of any size, helping them become more innovative with product mastery, with agile methodologies, and with design thinking.
He is passionate about creating products that customers love and developing the teams that make them a reality. Previously, a Director of Product Development at Capital One, he led digital transformation initiatives for the retail bank division. Before Capital One, Valerio was the cofounder and CEO of Goozex.com (sold in 2012), a Systems Engineer at Cisco, and the cofounder of one of the first web development companies in Italy.
He is the author or co-author of several books: AI for Product Managers, SAFe to Scale, Sprint Your Way to Scrum, and Deliver Great Products That Customers Love. He also hosts Product Bytes, a video channel on Product Management, Innovation, and Agile topics.
Valerio is a Certified Scrum Trainer (CST), a Certified Product Innovation Trainer (CPIT), and a SAFe Program Consultant (SPC). He holds an MBA from the University of Maryland, and an MS/BS in Electronic and Computer Engineering from the University of Rome, Italy.