Agile Customer Life Cycle
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Agile Customer Life Cycle

An Agile Journey to Delight Customers!

About the Book

The book Agile Customer Life Cycle is being written at the moment. You can buy the book before the official launch for a special price and be among the first to read it. Expected publication: 12/2017.

About the Author

Davi Bauer
Davi Bauer

15+ years’ experience working as software developer, system analyst and agile project coordination, bridging between business and technical areas in order to launch new web/mobile products to market. Always pursuing to generate value to the customers through an entrepreneurship and innovation culture. Passionate about business and technology as a way to improve people's lives.

Table of Contents

  • Introduction
  • Starting Up
    • In a Nutshell
  • Market
    • Demographic
      • Total Available Market
      • Served Available Market
      • Target Market
      • Technology Adoption
      • Market Type
        • Existing
        • Resegmented
        • Clone
        • New
    • Psychographic
      • Behavior
        • Action
        • Place
        • Time
        • Frequency
      • Needs
      • Judgment
        • Mindset
      • Feelings
        • Pain
        • Fear
        • Hope
        • Pleasure
    • Decision Making
      • Champion
      • End-User
      • Economic Buyer
    • Communication
      • Approach
        • Place
        • Time
      • Networking
        • First-Degree
        • Second-Degree
    • In a Nutshell
  • Problem
    • A day in the Life
      • Connecting with Empathy
      • Telling Stories
      • Asking Open-Ended Questions
        • Talking About Current Behavior
        • Talking About Problems and Needs
        • Talking About Workarounds
        • Talking About Wasting
        • Talking About Who Else
      • Mapping the Value Stream
        • Identifying Pain Points
        • Identifying Wasting
      • Prioritizing
    • In a Nutshell
  • Solution
    • The Weighing Scale Analogy
      • Viable is a Matter of Balance
      • Minimum is a Matter of Scale
      • Real Options
      • Reasons to Uneven
        • Technology as an Unfair Advantage
        • High Confidence in Market Growth
    • Minimum Viable Solution
      • Business Change
      • Hands-Off
      • Touch Points
    • Minimum Viable Product
      • Technology Change
      • Workarounds
        • Free
        • Paid
      • Own Solution
        • Skeleton on Crutches
        • Concierge
        • Wizard of Oz
        • Automated
      • Cloud Computing Sevices
        • Infrastructure-as-a-Service (IaaS)
        • Platform-as-a-Service (PaaS)
        • Software-as-a-Service (SaaS)
    • Minimum Marketable Product
      • Money Behavior Change
      • Your Existing Offer
        • Best Alternative
      • Their Existing Solution
        • Best Alternative
      • Agreement
    • Testing for Debts
      • Business Debt
        • Specification by Example
        • A/B Testing
      • Technical Debt
      • Agreement Debt
    • In a Nutshell
  • Launch
    • Business Model Validation
      • Paying Customers
    • In a Nutshell
  • Retention
    • Growth Money
      • The Habit Forming
      • Product Lifetime Value
      • Churn Rate
    • In a Nutshell
  • Referral
    • Growth Users
    • Net Promoter Score
    • In a Nutshell
  • Conclusion
  • Acknowledgments
  • About the Author
  • References

Causes Supported

Amazon Watch

Supporting Indigenous Peoples. Protecting the Amazon.

Amazon Watch is a nonprofit organization founded in 1996 to protect the rainforest and advance the rights of indigenous peoples in the Amazon Basin. We partner with indigenous and environmental organizations in campaigns for human rights, corporate accountability and the preservation of the Amazon's ecological systems.

We envision a world that honors and values cultural and biological diversity and the critical contribution of tropical rainforests to our planet's life support system. We believe that indigenous self-determination is paramount, and see that indigenous knowledge, cultures and traditional practices contribute greatly to sustainable and equitable stewardship of the Earth. We strive for a world in which governments, corporations and civil society respect the collective rights of indigenous peoples to free, prior and informed consent over any activity affecting their territories and resources. We commit, in the spirit of partnership and mutual respect, to support our indigenous allies in their efforts to protect life, land, and culture in accordance with their aspirations and needs.

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