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About the Book

How to Sound Real is a tactical guide for early-stage SaaS founders who want their product messaging to sound clear, credible, and human. It walks you through how to write homepage copy, positioning statements, and elevator pitches that don’t sound like a pitch deck.

Instead of branding jargon or abstract storytelling, this guide gives you simple frameworks, real-world examples, and rewrite methods you can actually use. It’s short, practical, and built to help you stop guessing and start sounding like a real company.


About the Author

Christa Peck’s avatar Christa Peck

Christa is a brand strategist and fractional CMO who helps early-stage SaaS companies sound clear, credible, and worth buying from. She’s worked with marketing teams across the US and Europe, built brands from scratch, and driven growth at every stage, from early-stage SaaS to Amazon.

Her ebooks are short, practical guides for founders who want to communicate clearly, position their product, and are written for founders who want to stop sounding like a pitch deck.

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