Agile Localization

Agile Localization

Outplay the competition, enter new markets and grow Internationally

About the Book

This book tells us a story of a CTO that took the responsibility of changing a company way of working.

Super Soft was a successful company but everything started to change with new market challenges.Super Soft started to be too slow and lack of localized products caused a huge loss of market share outside of US.

To solve all these challenges a new CTO was appointed; his responsibility was to change the company´s culture and make the necessary changes to make the company back on track.For this reason, the new CTO hired two key persons: an agile coach and a localization manager. The story will focus how these two people brought their knowledge into the organization and helped the company to regain their prestigious brand. The agile coach will explain simple ideas how the organization can be established and how teams should work inside of this organization. The localization manager will demonstrate bad and good ways of doing localization, tackling the topics such as localization vendors and localization testing.

The reader will be able to get good examples of implementing the activities demonstrated by the two key persons that bring the change into the firm. These examples will serve the reader to easily apply these activities for his or her own purpose.

About the Authors

Luis Gonçalves
Luis Gonçalves

Luis Gonçalves is an Entrepreneur, Author, International Keynote Speaker and he is also the Managing Director of evolution4all.com

As a Management Consultant he works with Senior Executives to implement his ADAPT Methodology so they can greatly increase the effectiveness and efficiency of their organisations; enabling them to become recognised and highly rewarded Leaders.

Previously much of his career has been spent assisting various organisations to become more Agile and better at what they do. For more information on this topic, you can find different ideas on the list Agile Retrospectives Ideas or, for distributed teams, by clicking on Tools for Distributed Agile Retrospectives. General topics under: Agile RetrospectiveScrum, and Scrum Master.

At this moment Luis and his consultancy have now moved beyond Agile and spend all his time implementing his ‘Organisational Mastery’ product in organisations where OKRs are a fundamental piece of his approach.

Vasco Duarte
Vasco Duarte

Vasco Duarte is an Agile Coach with a long experience in Agile adoption and software product development. He's worked for companies of all sizes in the product development business. He is also a regular speaker at Agile conferences all over Europe. You can find him on twitter: @duarte_vasco or read his latest contributions at: http://softwaredevelopmenttoday.blogspot.com

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