Agile Localization
Agile Localization
Outplay the competition, enter new markets and grow Internationally
About the Book
This book tells us a story of a CTO that took the responsibility of changing a company way of working.
Super Soft was a successful company but everything started to change with new market challenges.Super Soft started to be too slow and lack of localized products caused a huge loss of market share outside of US.
To solve all these challenges a new CTO was appointed; his responsibility was to change the company´s culture and make the necessary changes to make the company back on track.For this reason, the new CTO hired two key persons: an agile coach and a localization manager. The story will focus how these two people brought their knowledge into the organization and helped the company to regain their prestigious brand. The agile coach will explain simple ideas how the organization can be established and how teams should work inside of this organization. The localization manager will demonstrate bad and good ways of doing localization, tackling the topics such as localization vendors and localization testing.
The reader will be able to get good examples of implementing the activities demonstrated by the two key persons that bring the change into the firm. These examples will serve the reader to easily apply these activities for his or her own purpose.
About the Authors
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