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About the Book
Have you ever wondered why some highly qualified and certified professionals seem to flounder, failing to meet expectations, while others consistently excel?
This paradox has captivated my attention for years as I've studied the varying levels of effectiveness among employees, colleagues, and managers.
It's clear that some individuals inherently bring more value, command greater respect, and accomplish more in a fraction of the time. While some reliably deliver, others inadvertently impede team progress or generate activity without tangible output.
This book is the culmination of 15 years of meticulous observation.
I've compiled a vast reservoir of notes, anecdotes, and insights, all leading to one core mission: to distill these complex dynamics into the 10 essential behaviours that differentiate true workplace effectiveness.
About the Author
Rob didn’t set out to be a business coach, consultant, or speaker. He began as a journalist and publisher, chasing stories about people and ideas — and trained as a media communication scientist, learning how to cut through complexity and share ideas in ways people actually understand.
That curiosity eventually pulled him into the world of tech — building products, leading teams, and riding the full start-up → scale-up → sale journey.
Along the way he discovered what really makes organisations succeed: not just talent, but clarity, creativity, communication, and continuous learning.
Rob went on to hold senior roles; VP of Software Engineering (twice), VP of HR, Head of Communication and Head of Agility— and those experiences now shape the work he does with leaders and teams.
Through Cultivated Management, his books, workshops, and keynotes, Rob helps organisations cut through complexity, align around value, and create cultures where people thrive.
He’s also the co-host of Stationery Freaks, a podcast for those who love notebooks, pens, and the analogue tools of creativity.
Rob lives in Winchester, England with his wife and three sons. Outside of work, he’s a keen photographer, film maker, and car enthusiast.
Rob is the founder and director of Cultivated Management.
Rob is the founder of Creativesoulprojects.
Rob is also a co-host of Stationery Freaks podcast.