Platform Evolution Is a Cube

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Platforms may be flat, but their path isn’t.

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The “Cube”

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Market Reach

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Platform Breadth

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Platform Depth

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The Three “X’s” of Product Lifecycle

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Common Pitfalls

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Perfection Before Actual Use

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Spreading Too Thin

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Depth versus Complexity

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Balancing Breadth Against Depth

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Principles Guide

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Transparency Buys Goodwill

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User Perspective

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The Shape of Platforms