How To Build A Great Company: A Journey From An Idea To 100M In Sales

Anton Antich

Table of Contents

Introduction

Introduction
- How this book is structured

Part 1: Strategy

Chapter 1: A Great Company Architecture
Chapter 2: Five Stages of a Zero to a 100M Journey
Chapter 3: Goals and Strategy – Level 0
Chapter 4: Go-to-markets and “Marketecture” – Level 1

Part 2: Operations – End-to-End Revenue Generation Process

Chapter 5: How do people buy?
Chapter 6: End-to-End revenue generation process – The Framework
Chapter 7: Marketing
Chapter 8: Sales
Chapter 9: Channel
Chapter 10: Organization and People

How To Build A Great Company: A Journey From An Idea To 100M In Sales/Part 2: Operations – End-to-End Revenue Generation Process/Chapter 7: Marketing

Chapter 7: Marketing

Marketing part of the EERGP Framework. Probably pretty long chapter – see subchapters below?

Customer Journey

Customer is always in the center, map their journey first. Maturity Frameworks.

Attract Stage

TBD

Engage Stage

TBD

Convert Stage

TBD

Expand Stage

TBD

Organization

TBD. Interaction and conflicts with the sales org. Where should my SDRs be?

Up next

Chapter 8: Sales

In this chapter

Chapter 7: Marketing
Customer Journey
Attract Stage
Engage Stage
Convert Stage
Expand Stage
Organization