How To Build A Great Company: A Journey From An Idea To 100M In Sales

Anton Antich

Table of Contents

Introduction

Introduction
- How this book is structured

Part 1: Strategy

Chapter 1: A Great Company Architecture
Chapter 2: Five Stages of a Zero to a 100M Journey
Chapter 3: Goals and Strategy – Level 0
Chapter 4: Go-to-markets and “Marketecture” – Level 1

Part 2: Operations – End-to-End Revenue Generation Process

Chapter 5: How do people buy?
Chapter 6: End-to-End revenue generation process – The Framework
Chapter 7: Marketing
Chapter 8: Sales
Chapter 9: Channel
Chapter 10: Organization and People

How To Build A Great Company: A Journey From An Idea To 100M In Sales/Part 1: Strategy/Chapter 4: Go-to-markets and “Marketecture” – Level 1

Chapter 4: Go-to-markets and “Marketecture” – Level 1

Discussion of the GTMs, Marketecture, Segmentation, Buyer Personas, Messages etc. Split into several chapters?

Up next

Chapter 5: How do people buy?

In this chapter

Chapter 4: Go-to-markets and “Marketecture” – Level 1