How To Build A Great Company: A Journey From An Idea To 100M In Sales

Anton Antich

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Table of Contents

Introduction

Introduction
- How this book is structured

Part 1: Strategy

Chapter 1: A Great Company Architecture
Chapter 2: Five Stages of a Zero to a 100M Journey
Chapter 3: Goals and Strategy – Level 0
Chapter 4: Go-to-markets and “Marketecture” – Level 1

Part 2: Operations – End-to-End Revenue Generation Process

Chapter 5: How do people buy?
Chapter 6: End-to-End revenue generation process – The Framework
Chapter 7: Marketing
Chapter 8: Sales
Chapter 9: Channel
Chapter 10: Organization and People

How To Build A Great Company: A Journey From An Idea To 100M In Sales/Part 1: Strategy/Chapter 1: A Great Company Architecture

Chapter 1: A Great Company Architecture

Tree analogy – roots (Why?), trunk (How?), leaves (What?). Hierarchy of company operations. Overview of the levels and key concepts – core customer, values, sales, marketing, etc.

Up next

Chapter 2: Five Stages of a Zero to a 100M Journey

In this chapter

Chapter 1: A Great Company Architecture