How To Build A Great Company: A Journey From An Idea To 100M In Sales

Anton Antich

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Table of Contents

Introduction

Introduction
- How this book is structured

Part 1: Strategy

Chapter 1: A Great Company Architecture
Chapter 2: Five Stages of a Zero to a 100M Journey
Chapter 3: Goals and Strategy – Level 0
Chapter 4: Go-to-markets and “Marketecture” – Level 1

Part 2: Operations – End-to-End Revenue Generation Process

Chapter 5: How do people buy?
Chapter 6: End-to-End revenue generation process – The Framework
Chapter 7: Marketing
Chapter 8: Sales
Chapter 9: Channel
Chapter 10: Organization and People

How To Build A Great Company: A Journey From An Idea To 100M In Sales/Part 2: Operations – End-to-End Revenue Generation Process/Chapter 6: End-to-End revenue generation process – The Framework

Chapter 6: End-to-End revenue generation process – The Framework

Huge central framework along the lines of “attract – engage – convert – expand” and all that it entails. Discussion of silos challenges, that it became intertwined, overview of the orgs involved (marketing, sales, channel, customer success).
KPIs! (including critique).

Up next

Chapter 7: Marketing

In this chapter

Chapter 6: End-to-End revenue generation process – The Framework