A Note from the Author

I’m Serena Martino, and and I help people make choices that feel like their own.

Over the past 20 years in business, I’ve worked with professionals and leaders navigating the difference between what they’ve worked towards and what actually feels right.
I’ve coached more than 300 executives 1:1, and supported many more through group programs in fast-growing startups and global organisations.

I started my career at Google during its hyper-growth years, leading teams, scaling businesses, making difficult decisions, and learning the hard way that achievement doesn’t always equal alignment. I’ve been where many of my clients are now: successful, exhausted, and wondering if the path that got me here is still the one I want to be on.

This book comes from that space.

It’s for people who’ve done what they set out to do and are now asking:
What’s next? And how do I design it on my own terms?

My work is personal, practical, and focused on turning understanding into action.
I help people see what they’re actually choosing, understand what drives those choices, and redesign work and life to fit who they are now, not who they were ten years ago.

This book is not a conclusion. It’s a place to pause, question what you’ve come to take for granted, and begin making choices that feel more intentional and more your own.

If you’d like to explore more about my work, you can find it at serenamartino.com.