Using this book

The book is split into four sections, and some appendicies. You can read it in order (which is recommended for a first pass) or dip into relevant sections.

Part One: Lift Off!

A look at how to approach writing copy, and the how to think about your product from the view of a consumer

Part Two: Writers Block

All about writing great copy, lots of tips and tricks for improving your prose.

Part Three: Write No More

Introducing the arcane art of editing and review.

Part Four: Tips

Anything that didn’t make a full chapter

Inside chapters you might find a few things to highlight concepts and understand the material: