the narrative | storyline details

it‘s a story to scroll – so, use the transition from page to page as part of your narrative

it‘s an interactive story – use animation parallel to your text

again: it‘s a story, not a picture gallery – your narrative must be concise, strong and tight

set plot points: events (i.e. action, quote, observation) that spins your story in a new and/or unexpected direction

magic moments: quotes, facts, pictures, catharsis, clearing, aha!

do not link outside your story

show additional material inside your story as a sidestep or a little break

offer additional material exactly when it is needed