the narrative | storyline

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START Do not bore your audience with traditional heading and introduction:

• surprise your audience ++ start with close-up, with details ++ start right in the middle of your story

intro jump into your story with (i.e.) ++ detail (photo)

++ action (video)

++ surprising fact (text or graphic)

++ quote

info add some orientation with (i.e.):

++ bullet points for quick overview

++ personal welcome message (video)

++ map

cliffhanger make your readers curious with (i.e.):

++ quote

++ first part of a stunning picture

++ collage

++ text

mind the gap: The „bail out point“ comes at 80 seconds – at the latest.