the media | enrich your story

surprise your audience (and sometimes disturb)

Look for extraordinary pictures:

• emotion
• action
• prefer detail/close ups
• one point to focus
• the main object or person is on the right or the left side, never in the middle

Want to place text in photos? check in advance in which part of the photo your text is visible (white text on dark photo?).

use effects carefully

• slow motion
• HD video
• color splash
• stop trick
• time-lapse

use interactivity: scroll animation

the narrative | tell your story

Note: You‘re going to tell a story. not to build a picture gallery. So, do it like Hollywood, write a screenplay. And make it more parallax, more interactive.