[{"_1":2,"_124":-5,"_125":-5},"loaderData",{"_3":4,"_38":-5,"_39":40,"_105":106,"_122":-5,"_123":-5},"root",{"_5":-5,"_6":-5,"_7":8,"_22":23,"_24":25,"_26":27,"_30":31,"_36":37},"user","shoppingCartId","shoppingCart",{"_9":10,"_11":12,"_13":14,"_15":16,"_17":18,"_19":20,"_21":14},"id","no-cart","count",0,"free",true,"updatedAt","","paymentGateway","STRIPE","cartItems",[],"loading","locale","en","readerTheme","light","constants",{"_28":29},"paypalClientId","AX53Cwz8jR6rVVzzZiZNWWXl0dGagi-GZrjG-S3Ua14E5nrKMn7DxDQ730O4R8LusLPp49ALn6aRVaEy","publishers",{"_32":33,"_34":35},"companies",[],"universities",[],"needsLocaleCookieSync",false,"routes/_store+/_readers+/read_/route","routes/_store+/_readers+/read_.$slug/route",{"_41":42,"_66":67,"_95":96,"_103":37,"_104":-7},"book",{"_43":44,"_45":46,"_47":16,"_48":49,"_52":53,"_55":56,"_64":65},"title","Aphorisms for Either Idiots or Peasants","slug","aphorisms-for-idiots-or-peasants","metaText","coverFeatured",{"_50":51},"url","https://d2sofvawe08yqg.cloudfront.net/aphorisms-for-idiots-or-peasants/s_featured?1620539997&1620539997","coverFeatured2x",{"_50":54},"https://d2sofvawe08yqg.cloudfront.net/aphorisms-for-idiots-or-peasants/s_featured2x?1620539997&1620539997","authors",[57],{"_9":58,"_59":60,"_5":61},"Z2lkOi8vbGVhbnB1Yi9TdG9yZTo6UHJvZHVjdEF1dGhvci8yNzkwMg","name","Brandon Hall",{"_62":63},"username","bthall","showReadLinkString","full","parts",[68],{"_43":44,"_69":16,"_70":12,"_71":72},"description","fileCount","chapters",[73,83,87,91],{"_74":75,"_43":76,"_77":78,"_70":79,"_80":81,"_82":-5},"level",2,"Before You Proceed","path","#leanpub-auto-before-you-proceed",1,"subsections",[],"youtubeId",{"_74":75,"_43":84,"_77":85,"_70":79,"_80":86,"_82":-5},"Lifestyle","#leanpub-auto-lifestyle",[],{"_74":75,"_43":88,"_77":89,"_70":79,"_80":90,"_82":-5},"Niche","#leanpub-auto-niche",[],{"_74":75,"_43":92,"_77":93,"_70":79,"_80":94,"_82":-5},"Notes","#leanpub-endnotes",[],"toc",[97,100,101,102],{"_74":75,"_43":76,"_69":-5,"_77":78,"_70":79,"_98":-5,"_99":-5,"_82":-5},"quizType","sectionNum",{"_74":75,"_43":84,"_69":-5,"_77":85,"_70":79,"_98":-5,"_99":-5,"_82":-5},{"_74":75,"_43":88,"_69":-5,"_77":89,"_70":79,"_98":-5,"_99":-5,"_82":-5},{"_74":75,"_43":92,"_69":-5,"_77":93,"_70":79,"_98":-5,"_99":-5,"_82":-5},"isUnavailableOnline","unavailableMessage","routes/_store+/_readers+/read_.$slug.$chapterId/route",{"_43":44,"_107":108,"_41":109,"_119":117,"_120":121},"content","

\nNiche

\nBusiness

\n
We must figure out how to raise our costs. We are a nonprofit, after all.
\n

\n
You must love your market long before your market loves you. (Assuming it ever does.)
\n

\nThe Communist Persuasion

\n
Not content to leave the poor, poor, the Communist enters the scene then leaves them poor, sad, and angry.
\n

",{"_110":111,"_43":44,"_47":16,"_45":46,"_64":65,"_112":113,"_118":108},"previewContent","

\n Before You Proceed\n
\n Lifestyle\n
\n Niche\n
\n Notes\n

\nBefore You Proceed

\n
An aphorism is the very crest of a wave, a distillation of a train of thought.
\n

\n\n

However,

\n\n

\n
Aphorisms are starting lines, not finish lines.
\n

\n\n

I recommend that you examine each one. Think about circumstances in which it applies and when it doesn’t.

\n\n\n\n\n

\nLifestyle

\n\n

\nAdvice

\n
Humans give great advice in terrible ways. We speak in one dimension, write in two, but grasp things in three.
\n

\n\n

\n
Much advice is not taken for need of more explanation.
\n

\n\n

\n
Serve not the wise but wisdom itself.
\n

\n\n

\nChange

\n
They say that â€œthose who do not know history are destined to repeat it,â€� but those who know only history are often caught off-guard.
\n

\n\n

\n
Even if something is right behind you, you’ve still turned your back to it.
\n

\n\n

\nCommunication

\n
A dialogue is more than an exchange of monologues.
\n

\n\n

\n
Man does not communicate as well as he thinks he does.
\n

\n\n

\n
Implicitly conveyed messages will be misunderstood.
\n

\n\n

\nContradicting Ourselves

\n
We speak of science but listen for magic.
\n

\n\n

\nGetting others to do something

\n
Send them beside the thing and let gravity do the rest.
\n

\n\n

\nTo Learn

\n
Ask “stupid” questions.
\n

\n\n

\nOf Man

\n
Questions are embarrassing reminders of Man’s insufficiency.
\n

\n\n

\n
Man is many-sided.
\n

\n\n

\nSelf-Reliance

\n
Be wary of he who says, “I trust not only in myself, for I trust in my fellow man also,” for what has been fixed in their doing this?\nSo what if the matter has been abstracted some? Is not Man still trusting in Man?
\n

\n\n

\n
Their actions may destroy your body, but only your actions may destroy your soul.
\n

\n\n

\n
We may speak to our past selves and ask questions of our future selves.
\n

\n\n

\nMore Money, Less Money

\n
Money that is quickly gained is quickly lost.¹
\n

\n\n

\nPlaying Games

\n
Gotta play the game to feel the luck.
\n

\n\n

\n
Some games make losers of all who play them.
\n

\n\n

\n
Winners play games they are willing to lose.
\n

\n\n

\nPerception

\n
Specifics are believed, but generalities are distrusted.\nSmells are mysterious, but farts are unmistakable.
\n

\n\n

\n
A frosted window pane makes us curious while a clear one leaves us indifferent.
\n

\n\n

\n
To see things clearer, sometimes you must take off your glasses.
\n

\n\n

\n
Diffusion endears what cohabitation incoheres.
\n

\n\n

\nPlanning

\n
Make time for the untimely.
\n

\n\n

\n
Budget an hour and it will require but a minute.\nBudget a minute and it will require an hour.
\n

\n\n

\n
Assume when you wish to be disappointed.
\n

\n\n

\nReading

\n
Read the words, miss the sentence.
\n

\n\n

\nSaying Something

\n
A rich family history is conveyed whenever a person implies something. Say a thing flatly and you’re a jerk. Heavily imply it and you’re a son of a bitch.
\n

\n\n

\nThinking

\n
To think is not to think well.
\n

\n\n

On a related note:

\n\n\n\n

\n
Few lose sleep wondering if someone else is wrong.
\n

\n\n

\nTo Whom the Person in the Mirror Laughs At

\n
No one is more deserving of mockery than he who cannot laugh at himself.
\n

\n\n

\nVulnerability

\n
He who can admit of his vulnerabilities is less vulnerable than many.
\n

\n\n

\nRelationships

\n
As nice as that tree is, it is not the one to be barking up at.²
\n

\n\n

\n
Do not start telling yourself that she is life or that she is love. She is not life and she is not love. No one person ever could be either of those things. But she is a reminder of life and love, of what it means to live and to love.
\n

\n\n

\nSelfhood and One’s Relation to Others

\n\n

\n
To be a mystery to others is one thing, but to be a mystery to oneself leaves everyone confused.
\n

\n\n

\nLove and Loveliness

\n
Be your own kind of lovely. Be yourself first and be able to love that, irrespective of whether someone else loves you or finds you lovely.
\n

\n\n

\n
Be wary of he who says that “love begets love.”³ Be content with knowing that loveliness inspires love, for few can resist the charms of the lovely.
\n

\n\n\n

\nNiche

\n\n

\nBusiness

\n
We must figure out how to raise our costs. We are a nonprofit, after all.
\n

\n\n

\n
You must love your market long before your market loves you. (Assuming it ever does.)
\n

\n\n

\nThe Communist Persuasion

\n
Not content to leave the poor, poor, the Communist enters the scene then leaves them poor, sad, and angry.
\n

\nNotes

1Upon posting a blog about this aphorism, I learned from my friend Arturo Vergara that, despite how I thought of this aphorism on my own, it is also, word-for-word (aside from being in Spanish?), a Mexican folk saying.↩

\n\n

2Regarding dating someone with redflags that you can’t or shouldn’t overlook.↩

\n\n

3You should not love someone and expect that because you love them, they will eventually love you. Unrequited love is a very real thing.↩

\n\n\n

\n\n

\n\n","tocStructure",[114,115,116,117],{"_74":75,"_43":76,"_69":-5,"_77":78,"_70":79,"_98":-5,"_99":-5,"_82":-5},{"_74":75,"_43":84,"_69":-5,"_77":85,"_70":79,"_98":-5,"_99":-5,"_82":-5},{"_74":75,"_43":88,"_69":-5,"_77":89,"_70":79,"_98":-5,"_99":-5,"_82":-5},{"_74":75,"_43":92,"_69":-5,"_77":93,"_70":79,"_98":-5,"_99":-5,"_82":-5},"publicChapterContent","nextChapter","sections",[],"routes/_store+/_layout","routes/_store+/_readers+/_layout","actionData","errors"]

\nNiche

\nBusiness

\nThe Communist Persuasion

Table of Contents

\nBefore You Proceed

\nLifestyle

\nAdvice

\nChange

\nCommunication

\nContradicting Ourselves

\nGetting others to do something

\nTo Learn

\nOf Man

\nSelf-Reliance

\nMore Money, Less Money

\nPlaying Games

\nPerception

\nPlanning

\nReading

\nSaying Something

\nThinking

\nTo Whom the Person in the Mirror Laughs At

\nVulnerability

\nRelationships

\nSelfhood and One’s Relation to Others

\nLove and Loveliness

\nNiche

\nBusiness

\nThe Communist Persuasion

\nNotes