Leanpub Book LAUNCH 🚀 Ready: Why Most Software Projects Fail and How to Fix It by Luniel de Beer and Max Guernsey, III

Welcome to the Leanpub Launch video for Ready: Why Most Software Projects Fail and How to Fix It by Luniel de Beer and Max Guernsey, III!

About the Book

As you read this, some software development organization is setting itself up for failure.

Ready solves an invisible problem that is holding back most engineering groups: premature implementation. It does this by introducing the Requirements Maturation Flow (RMF), a structured gating mechanism that can be integrated into any SDLC to ensure that implementation work only starts when it should and ends when verifiably done.

For example, most teams bury fundamentally inestimable tasks like figuring out what a requirement actually means in the implementation phase of a work item. With RMF, this becomes first-class work that is tracked and must be completed before a requirement can be implemented.

Software teams that struggle with rework, delays, building the wrong thing, or otherwise failing to meet objectives can use RMF to go from endless cycles of waste, scope creep, and shifting requirements to smooth, consistent progress toward value.

RMF doesn't require you to sacrifice Agile values. Quite the opposite. We find that most teams don’t realize they’ve drifted from Agile values—until they apply these techniques. For many, RMF finally makes Agile work the way it was meant to.

About the Authors

Luniel de Beer

Luniel de Beer is a software product and delivery systems architect with over 15 years of experience helping teams work with clarity, confidence, and accountability. He is the creator of the Requirements Maturation Flow (RMF) and the originator of Producore’s Capability Management system, both designed to address the missing foundations beneath modern software product delivery. His work replaces vague requirements and broken handoffs with structured collaboration, traceability, and readiness gating.

Luniel also envisioned PKB-Driven Development (PKBDD), a system for managing persistent product knowledge, and has worked alongside his Producore co-founder, Max Guernsey, III, to advance a scalable, rigorous approach to Behavior-Driven Development (BDD). Their integrated system combines behavioral specification, capability modeling, and product traceability to support end-to-end delivery across teams and organizations.

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Max Guernsey, III

Max Guernsey, III is a software architect, educator, and co-founder of Producore, a consultancy dedicated to fixing delivery failures through structural and technical rigor. With over two decades of experience in object‑oriented design, refactoring, test‑driven development, and design patterns, he has both delivered mission‑critical systems and coached engineering teams at scale. His work blends deep technical practices with behavioral and process transformation to help organizations achieve sustainable delivery excellence.

Together, Max and Luniel have developed an integrated approach to software delivery that combines behavioral specification, capability modeling, and structured readiness gating to support end-to-end alignment—from product intent to engineering execution.

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