Lean Publishing Tip of the Day 💡 Book Marketing Workshop Preview

This weekend, on Saturday, June 27, we'll be hosting our first-ever Book Marketing Workshop, hosted by Leanpub co-founder Len Epp!

Why You Should Attend

In two hours, we're going to cover the basics of book marketing strategy and tactics.

Even if you're already familiar with book marketing, you'll find that Leanpub has tools available that unlock book marketing opportunities that are typically unavailable on other book publishing platforms.

And of course if you're brand new to writing and self-publishing books, you'll save yourself a lot of time and potentially reach a lot more readers, and hopefully make a lot more income, than you would if you just tried reinventing the wheel, when it comes to marketing your book.

Seats are free for the whole workshop, but you can also get paid seats that are in effect just great discounts on Leanpub Author Memberships.

What We'll Cover In The Workshop

Here are the main topics we'll cover in our two-hour Book Marketing Workshop:

• Getting signups from interested readers before you publish your book to boost your launch day
• The marketing power of publishing your book in-progress or serially
• Progressive pricing: raise your book price as you add more chapters (rewarding early readers, since everyone who buys your book gets all your updates for free)
• Variable pricing: using Suggested and Minimum prices to empower readers and make them fans
• Coupon sale campaigns: how they're the most powerful tool in your book marketing toolkit
• Creating social media posts: how your whole manuscript is a source of content to grab attention and create interest
• Recording and publishing a book launch video - or multiple launch videos, if you're publishing serially
• Reaching out to reviewers and influencers for blurbs and testimonials
• Contacting journalists
• Appearing on podcasts

How You Can Sign Up

You can sign up in the Events section of our website:

Book Workshop - Leanpub

A live three-hour Zoom workshop with Leanpub founders Peter Armstrong and Len Epp: set up a real book project and start writing your first chapter.

Leanpubover $15 million

Book your seat for the workshop now, we're looking forward to seeing you Saturday!