Leanpub Book LAUNCH 🚀 Digital-First Business by Michael Zelensky
What if a business could be engineered like software? Digital-First Business presents a systematic approach to designing, building, and evolving businesses using the principles of software engineering. For decades, engineering-led companies have demonstrated how system architecture, aut...
Welcome to the Leanpub Launch video for Digital-First Business by Michael Zelensky!
About the Book
What if a business could be engineered like software?
Digital-First Business presents a systematic approach to designing, building, and evolving businesses using the principles of software engineering.
For decades, engineering-led companies have demonstrated how system architecture, automation, observability, modularity, and continuous improvement can enable organizations to scale and adapt. This book brings these principles together into a coherent methodology for business design.
The central idea is that software should not merely support business operations. It should increasingly represent and execute them. Workflows, business rules, operational state, data, governance, and organizational interactions become explicit parts of a coherent system.
The book develops this model from first principles, introducing operational domains, workflows, automation, knowledge, data, governance, and organizational structure before assembling them into a unified architectural framework. It explores how state, events, transitions, rules, and feedback loops can describe business behavior and how this model can guide the design of digital-first organizations.
Written for founders, CEOs, CTOs, engineers, operations leaders, consultants, and transformation teams, this book offers a shared framework for connecting business strategy, organizational design, and software architecture.
The book develops a systematic approach to designing businesses using software engineering principles.
The objective is to apply the discipline of software engineering to business design, making organizations more observable, adaptable, automatable, and capable of continuous evolution.
About the Author
Michael Zelensky is a software architect and entrepreneur focused on applying software engineering principles to business architecture, automation, and digital-first organizations.
